If you want Facebook ads to get more interactions and achieve remarketing, you need to spend more effort on users and also use some strategies. So what is the right way to do it? How can you get more engagement and conversions?

Analyze and cater to your users

Change the ad format

Don’t set the tone of your ads as a call to purchase. This is because as ads continue to evolve, users are tired of seeing this form of ads.

So you can set some different content. For example, you can share the brand story, the production process of the product, some events to be held in the near future, and so on, to attract users’ curiosity and attention through novel stories.

Show more content that users want to see so that they can trust you more.

Analyze the characteristics of users who have visited the website

Many people who place Facebook ads want to expand their user base so that their ads reach as many users as possible. This is the right idea.

However, it’s a hypothetical idea that is fraught with constraints and uncertainties when it comes to implementation.

It is more efficient to track and analyze the users who have already interacted with your website. Whether these people have just browsed your products or have already purchased them, they already have a certain impression of your brand. So how does it need to be done?

1. Go to Facebook’s Ads Management Center.
2. Select Pixel in Settings.
3. Find Create Custom Audience.
4. Select all website visitors.

If you have your own analysis ideas, it is also possible to make changes according to your needs.

Strategies to optimize Facebook engagement and conversion results

Run regular campaigns

It is necessary to create regular campaigns on Facebook for the store or for a certain product. Or you can also create a contest.

When creating a contest, you can prepare quality prizes for the winner in order to motivate users to participate. By offering prizes, it brings maximum exposure to the users who participate. This is a great one for marketing, regardless of the platform.

Keeping ads relevant to the audience

Only by keeping ads relevant to your audience can you ensure that your previous investment will pay off.

And by doing so you will receive relatively fewer ad complaints and have a higher probability of passing the review.

Design ad videos that can be played on mute

Many users browse Facebook in silent mode, so you can design an ad video that can be well understood even in silent mode. This is where subtitles or graphics are more important.

Monitoring Facebook ad data

Checking the data of Facebook ads is a task that must be done every day. So how to monitor the data?

1. Go to Facebook Ads Management Center.
2. In Campaign Manager, find Create Custom Conversions.
3. In the categories, there will be many different types, find the people you want to track, here include users who added a purchase, users who joined a wish list, users who made an order operation, etc.

If you use this feature effectively, it will play a very important role in the conversion of your website.

Organize users’ comments

If you have been operating for a while, then you will get a certain number of reviews, at this time you can collate some quality positive reviews and display them on a priority basis.

Keep landing pages consistent with ads

This point is overlooked by many people. Because most sellers think that when placing Facebook ads, they just need to make sure the material is good.

But the truth is, Facebook will review your ad landing page as well as the ad. So the landing page and the ad must be consistent. Because if you can’t pass the review, not to mention conversion and interaction.

When running Facebook, many people want to add all of their Facebook friends to a group because it saves time. So how do you get them all into groups at once?

If your Facebook friends are already full, that means you have 5,000 friends. You can do this the usual way: First, suggest a group. Then, when you click on the embedded invite, Facebook will send you a bunch of code that you have to paste into the email.

But that can be tricky to do so. Are there any tools that can help you do that?

Tools that can add Facebook friends to a group at once!

Group Invite All

1. Search for and add information in your browser.
2. After adding, you can open the group you want to add.
3. Open groups and click the tool you just installed in your browser. Turn on the icon to set how many friends you want to invite and how often you want to invite the next friend to the group.

Friends that have been added to the group are marked green, and those that have not been added to your group are marked red.

For Facebook-Group-Invite

1. Search and add in the browser you’re using.
2. After adding, you can open the group you want to add. If you have opened the group before, you need to refresh it. After opening it, you can directly click the newly installed plug-in.
3. After opening the plugin, you can set the number of people you want to invite. Set the number of people you can click auto select, and then click Start.

Many Facebook users want to download Facebook videos that are of good quality or helpful to them so that they can’t find them when they want to watch them again. However, there is no direct download button for Facebook videos, so how to download Facebook videos quickly?

How to download Facebook videos without using tools?

1. Find the video content you need to download, right-click to view the URL of the video, copy the video link content.
2. Open a new web page from the browser, paste the link in the address bar, change the protocol part of the address and the www to mbasic, and then open this page to see the video content you want to download.
3. Click play will jump to a new page, right-click Save Video As, you can download the Facebook video down.

How to download Facebook videos offline?

• Savefrom.net

Copy the video link you need to download into the site’s search box, it will automatically load the video content, click download and select the location you need to save it. When you download a video from this site, you can choose the quality of the video you need.

• FBdown.net

Copy the link of the video you need to download into the search box of the website, set the video quality you need and the storage location of the video, click on the download can be.

• Saveas

Copy the link of the video you need to download into the search box of the website, click the download icon directly, rename the file and choose the location to save it, then click download.

• Getfbstuff

Copy the link of the video you need to download into the search box of the website, click Download to select the video quality you need to download, change the file name and choose the save location, then download it directly.

How to download Facebook videos in different systems?

How to download Facebook videos on the Windows system?

First, download and install Itube Studio, run the program and click paste URL in the upper left corner, paste the link of the Facebook video you need to download.

Then select the location where the video needs to be stored and download it.

How to download Facebook videos on Apple mobile?

First, go to the Apple store to download the Mymedia APP.

Second, run the APP and paste the URL of Facebook into the built-in browser.

Finally, click download and set the name of the file on it.

How to download Facebook videos for Android?

First, download the Facebook video downloader.

Secondly, after running the APP, open Facebook in the APP and log in to your account.

Finally, after you find the video you need, click on the video, and the option to download will pop up, download it directly.

Many users who run Facebook have asked: Which is better? Facebook posts or Facebook videos? When uploading a video, is it better to upload a downloaded video or to republish a video from another platform?

The answer is that Facebook videos work better than Facebook posts, and posting videos directly on Facebook works better.

Facebook post vs. Facebook video

Facebook videos are more effective.

Because of the busy visual society nowadays, more and more people are more inclined to watch efficient and interesting videos. And the general trend nowadays is also that video or live streaming will be given more and more weight.

Uploading Facebook video vs. Republishing video

Uploading videos directly on Facebook is much more effective. Why? The reasons are as follows:

1. When the user is browsing the page, as long as the mouse slides over this video will be automatically played by default. This immediately sells your video to users and captures their attention immediately. And once your video gets more attention, you can get more interaction and reach.
2. The uploaded video will have a stronger impact than the republished video. As more and more people comment, the number of people watching will also increase.
3. The uploaded video will also be better than the republished video in terms of the size of the playback.

Long video vs. short video

According to statistics, the average reach and view rate of long videos are better than short videos. This is probably because Facebook believes that there are few users who will watch long videos, so it gives more leverage to users who post long videos.

From the perspective of user engagement, long videos are also more effective than short videos.

So. If you want to get more reach and engagement, you can choose to make a long video of about three minutes.

When using Facebook advertising, you need to constantly optimize in order to get higher audience conversions, so what are the CBO strategies?

What are some CBO strategies?

Create a wide range of interest

This strategy does not require a lot of data information, nor does it require setting up a number of similar audiences in advance.

First, setting up a single ad campaign will allow you to test a single audience group. After a few days, a few of the better-performing ad groups from this campaign can be replicated in the CBO campaign.

Review the results of the placements in the CBO campaign on a daily basis and stop placing the underperforming ad groups. If after a few days the groups in the CBO campaign are not delivering results, stop the group and replicate it with a new interest group.

The point of repeating the process in this way is to be able to test the interest audience groups with a single campaign.

However, it is important to note that CBO campaigns should not replicate ad groups too often and only need to increase their budget to get good placement results.

Create similar audiences

Facebook has the best results optimization algorithm for audience groups. If you only target a very small audience range, targeting a similar audience will be effective, but the CPM will be relatively higher. Although the targeting results will be more accurate, don’t expect too much in terms of conversion results.

If you want to create similar audiences, you need to combine similar audiences with different types of audiences, so that when similar audiences are stacked together, they can become a super similar audience.

How can you find similar audiences?

1. Use CBO to create an ad campaign that will create different 1% similar audiences for all ad groups.
2. Run the CBO campaign for a day or two and then analyze the results and spend accordingly to see which similar audiences cost the least and get the best results.
3. Check the initial bill after a week; check the number of buyers and Facebook engagement after a month.
4. Find the three best performing similar audiences and then split the audience.
5. To create a CBO campaign you need to stack 5 different audience groups so that you can create a CBO campaign with a super audience.

CBO campaigns need to be run on Facebook as well as optimized for budget, without having to replicate the ad groups yourself to get the results you need.

Suggestions for CBO advertising

1. Instead of using a single ad group, each ad group can run a variety of ad content.
2. Use a daily conversion window at the ad group level for better optimization.
3. Keep testing new ads so that you can pause ads that are not working well and then have each ad group cycle through the new ad material. This way the results of the CBO ads will be more consistent.