Many cross-border e-commerce companies are using Facebook for advertising, so how can we get the user’s email information by operating the homepage?

Some users who use Facebook for advertising will develop an app by themselves and then install it on Facebook to use. APP here means custom tabs, not using mobile for operation.

Developing your own APP will allow you to define your own tab content.

What are the benefits?

1）You can get mailbox information by developing activities.

2）Users who want to participate in this activity usually need to add attention first, so you can also get more fans.

3）The APP developed by yourself can also show your website information.

4）You can publish advertisements through APP.

How to do it?

You can use plug-ins, you just need to transfer the corresponding plug-ins to your page.

If you develop your own APP, the most important thing is to get permission to like it.

Here you need to pay special attention because newbies can easily make mistakes in this place. It is best to keep your account for a while and then operate it when you have some weight so that you can protect your account more safely.

Anyone who uses Facebook for advertising and marketing knows that it is important to be able to grab the second in the comment section. So how can you grab the second in the comment section?

What is the use of the comment section second?

If you can grab the first comment on the popular page in time, you can get a wide range of exposure as long as your comment is prominent enough, which is the same as getting a free publicity opportunity.

How to grab the second in the comment section?

Some people will say: If there is a regional time difference problem, it is impossible to keep an eye on whether there is an update or not.

If so, this will require you to set up through Facebook. So how does it work?

1）First you need to follow the page you need, so you become his fans.

2）Click all start, so that you can receive timely notification of updates to this account.

Now that you have solved the problem of timely notification of post updates, then the following needs to be addressed is the comments.

For comments, some people have raised the question: even if fast, I can’t catch up with the speed of other fans’ comments, how to solve it?

If you can’t grab the second the first time, you can put the post up. That is, click like on the content of your published post to make it the best display.

Engagement metrics for Facebook posts are important. It’s not a requirement that a post must have all four elements, but it’s good to post a post that meets even just one criteria. So how do you get more metrics for Facebook posts?

How to get more likes

The first thing to consider is why do people like your post?

It must be that your posts are helpful to your fans, or that your posts are inspirational, caring, and touch the heart of your fans. These are all things that will cause users to like your post.

While Facebook is not against you from using statements like likes, shares, or comments on your home page, Facebook is careful to exclude these descriptions with baiting behavior from the news digest. So you only get the appropriate interaction from your fans, but not from your fans’ friends.

How to get more sharing

For Facebook fan pages, fans who have been reading the articles for a long time should have more or less trust in you or follow your account. You can use this to build up the fans of your Facebook page

You can also show videos from other social platforms to Facebook.

How to get more comments

You can use questions, polls, or quizzes with options to attract more comments.

Don’t worry too much if you don’t have fans in the early stage, as long as you do a good job of content, fans will naturally leave comments if they think the content is awesome. If you don’t do a good job of content, even if the fans come, they will leave.

If you plan to operate for a long time, it is best to do a reply-by-reply if there are not many fans in the early stages.

How to get users to click

When doing Facebook, what also needs to pay attention to is that, if you get a lot of shares and clicks at the beginning, then congratulations, you have passed the first wave of inspection.

However, if you post some useless messages just to pass the newbie period, it will be easily reported by users’ clicks or hidden by users’ posts, which will result in the account being deactivated.

Many Facebook marketing users want to know if their friends have unfriended them. But how do you find out if it happened?

Search your Facebook friends list

It’s a clunky but reliable method that requires you to type in a friend’s nickname into your Facebook friend list to see if he’s still on your list.

Check your friends’ Facebook pages

In addition to using the search method, you can also directly view your friends’ home page information. If “add as a friend” appears on his page, he has unfriended you.

Judge according to different posting types

1）Public post

For public postings, there will be a small Earth symbol next to the date. Such posts can be seen not only by Facebook friends but also by fans or visitors who have clicked on the page.

If you can only see some of your friends’ public posts, chances are they’ve already unfriended you, but this is not as accurate as of the above two methods.

2）Only visible to friends

This type of post will have two small figures next to the date. Of course, only friends can see it.

Why would they unfriend you?

1）They have a habit of deleting Facebook friends on a regular basis.

Many Facebook users now regularly clean up their friend lists and delete people they don’t know or contact often. If you’re deleted for that reason, you don’t have to be too serious. It’s just that people want to be able to manage their own lists easily.

2）You may have been deleted because your post was offensive to others.

3）If your relationship is growing apart, it may cause your partner to unfriend you.

4）Some users only know their friends’ avatars. If your avatars are changed and your friends think you are someone they do not know, it may also cause deletion by your friends.

When using Facebook ads for secondary marketing, you need to think about how the AD will be remembered when the user closes the page. What strategies can you use to facilitate the conversion?

Re-market to those who have abandoned their shopping carts

Surveys show that more than a quarter of users change their minds after adding a product to their shopping cart, either because they suddenly don’t want to buy it or because they want to see if there is a cheaper one.

So, to win them back, you need to convince them that your product is the best value.

If you only use discounts for secondary marketing, you need to think carefully about whether this method can be used all the time, after all, it will not make a profit. So you can think of other ways, such as free shipping, to get users interested.

How to keep the product on display

If a user sees different product information on the site, it proves that the user is interested in your product and even has the intention to buy it. In this case, Facebook advertising re-marketing can be used to continuously promote the product, which has a great possibility to increase user conversion.

Be careful not to exclude people who have been to their shopping cart when re-marketing on Facebook, because you can’t be sure that they have placed an order, so those who have abandoned their shopping cart can be the best re-marketing users.

Email alerts

For most users, there will always be some people who are interested in your store’s products, but they seem to forget you after buying them. Such users can also be re-marketed.

So how do you re-market people who haven’t shopped in a long time?

If your product is expendable, you need to calculate how long it will last. Pay attention to the calculation of time, do not set it too short, so that users will feel that you are urging them to buy again, which will easily cause users’ aversion.

So, no matter how long you set it, keep track of the last time you interacted with it, or the custom group of people who didn’t open their email messages.