Facebook advertising algorithms change all the time, so what are the best advertising strategies to make Facebook advertising more effective?

It needs to be fun and recognizable to the user

What makes a good Facebook AD?

One of the easiest ways to judge whether an AD is good or bad is to gauge engagement by the likes, comments, and shares. Or you can run a test AD on Facebook to see if it gets users interested, and if so, you can replicate the AD that way. This can also lead to more sales and greater revenue.

What are the most important factors about Facebook ads?

First, you need to find the right audience, then set an advertising target, and finally, decide which advertising strategy to use to achieve the desired results.

I need to remind you to make customer email collection a priority. If you don’t pay attention to email collection when you advertise, you will waste a lot of opportunities.

One thing you need to know about advertising is that advertising will increase your sales, but similarly, if your advertising doesn’t work well, it won’t last long and sales will decline.

So, if you do a customer email collection, you can remind them of your recent offers and so on by email. This will help to attract repeat customers, so you don’t have to spend a lot of time cultivating a new customer base.

If your AD content doesn’t attract users to buy, you’ll end up spending a lot of money, but not as much as you’d like.

Therefore, it is much easier to maintain the former users than to find new customers, and the cost of consumption will be reduced, so friends pay attention to the collection of customer mail.

If there’s one thing that matters most when running Facebook ads, it’s who you choose to target. Because only finding the target audience group can ensure the flow.

What’s the algorithm for Facebook’s AD group?

When you run Facebook ads, you need to target your ads so that your message can be seen by your Facebook AD’s intended audience.

Therefore, in the early stage, the advertisement audience can be assigned to an advertisement for testing, which is the process of dynamic matching in the Facebook system. According to this process, we can know which audience groups have responded to the advertised content.

What are the Facebook AD algorithms?

A predictive algorithm is to predict the new advertising content after learning and analyzing the historical data in advertising.

The regression algorithm will yield some continuous value of the result.

The result of a classification algorithm is an interval of values.

No matter what algorithm you’re using to deliver ads, it’s all about the core of machine learning and data analysis to make predictions.

However, in the optimization of Facebook ads, these internal algorithms cannot be tested one by one. At this time, the regression algorithm can be set in an interval, so as to obtain the results of a classification algorithm.

Moreover, Facebook knows the audience very well and can constantly test it in multiple dimensions to find the best target audience.

The best way to do Facebook marketing is to get a lot of revenue with no expense. How do you get traffic or a lot of followers?

Impressive results need effective means to back them up. No matter what kind of marketing model can most rely on the power of others. Please note that it is with the help of others rather than just relying on others. So what are some ways to do this?

Look for cross-promotion

This way is mutual friendly links.

1）You need to find 20-30 complementary product information on Facebook. These complimentary pages will not cause any conflict even if you advertise them on your page, which is beneficial to both sides.

2）Once you’ve gathered the information from these pages, you can start communicating. Start your communication by stating your ideas and introducing your Facebook profile. You can talk about the number of followers, how many followers are engaged, etc. You can ask each other to @ each other.

3）Once an agreement is reached, you can start cross-promotion. At this point, you can carry out page tracking, see which specific page effect is good? What are the ones that will help you make money? Once you’ve figured it out, you can continue to collaborate.

Use the power of experts

No matter in which platform operation, the most concerned or their own user groups. If you can invite experts to help users answer their questions, users will think that this platform is helpful to me. Over time, it will be of some help to you and help you build a dedicated fan base.

You need to choose an industry and then contact or find experts in that industry. Once an agreement is reached in the later stage, the relevant publicity can be carried out on the Facebook event to attract fans’ attention with concise sentences, so as to achieve effective publicity.

In fact, everyone will be attracted to the introduction of such and such an expert. After some effective publicity, they will definitely be swept on the screen.

Create great content for others

On Facebook, you can also use other platforms to expose your homepage information, so that you can get more fans.

So how do you do that?

1） Collect page information that is complementary to your product.

2） You need to write useful and high-quality content for these users.

3）Send your edits to the pages you have collected, and if they receive them, they will post your post to the relevant source and post your Facebook page @.

When your article has been accepted can be complementary to these pages regularly sends the message, it will increase your exposure, fan growth will be faster and faster, to note is that your choice of the corresponding page competition does not exist any relationship with you, and you also can have certain help to them, so you can get your help.

One of the most important things when running Facebook ads is the selection of AD material. So how do you detect your opponent’s material, text, and bid information?

There are two main ways to detect opponents. One is tool query, and the other is manual tracking.

Manual tracking

Here we will focus on manual tracking. Before you start tracking, you need to know if your competitors are advertising. At this point, you can go to the competitor’s website and check out their plugin information.

When you get to know their ads, you need to know what materials the ads are using, what content the ads are running, and where the ads are positioned. So, how do you find this information?

This is where you take advantage of Facebook’s powerful tracking and matching capabilities.

Facebook’s information matching function

Facebook is such a connected platform that every move you make is known to Facebook. Why do you say that? Taking ourselves as an example, Facebook uses your likes, shares, comments, and even your friends’ information for data analysis, which is why Facebook often recommends friends to you.

What does Facebook rely on?

It’s based on what you and your friends talk about all the time. This will refer you to friends in your friends’ branch.

So, you have to take advantage of the power of Facebook to know what materials your competitors are using and where they are advertising.

How to operate?

1）Frequent your competitors’ websites.

2）Search and click on Facebook a lot. You can also search for the brand name and link of a competing product, or leave a comment on his fan page.

Repeat these two steps and you’ll see competing ads appear on Facebook in your news summary or in the corresponding AD space.

Why do a search on Facebook?

Users typically install Facebook tracking pixels on their websites so they know who has visited them. It may seem silly, but it allows your competitor’s ads to run within your control.

Facebook has always been popular with businesses, but there is no clear standard for how to market on Facebook. Here are some suggestions.

1）What does Facebook mean to the business

Facebook can be your online community, or it can be a promotion of your corporate culture. Ideally, other users can read your content and trust you more after a period of time.

2）How to get more fans

Where you can add material, or where you can join groups, leave your message and post compelling reasons to get more people to follow you.

3）Do not use a mandatory advertising

Instead of using Facebook as an advertising platform, you can start with stories about your brand or the people behind your business, and get as many people to know you as possible.

4）Try to present your content in a way that will engage as many users as possible, rather than in one long narrative.

5）People like pictures or videos more than articles, so you can use some pictures in your presentation.

6）Use other social media platforms and don’t be stuck with just one.

7）In the release of the contents, the need to pay special attention to the diversity of choice, you can use a good article, attractive pictures, essence of the content of the video, text, links, straightforward, do you think of the famous aphorism can benefit, so that you can make your content richer, also can attract different be fond of people.

8）If you prefer text-only content, you can create one new content per week.

9）When you use Facebook, you will certainly read other people’s posts. If there is good content you think, you can also forward it. You can choose to post it at noon in the corresponding country, which is the time for a lunch break, so the effect is relatively good.

10）You can publish your own content in the morning. At this time in the afternoon, you can post some interesting content or topic content. There will be a part of the leisurely crowd in the afternoon, and the probability of interaction is relatively large.

11）Do not ignore offline promotion while promoting online. You can also invite interested users to add to Facebook when you hold relevant offline activities.

12）Keep the information to a minimum.

13）Post some questions at the end of the article to increase interaction.

14）Delete some useless posts regularly to avoid losing people because of them.

15）People running Facebook need to know a lot about the company.

16）Before advertising, we need to understand the preferences of the audience, so as to attract more audiences.

17）Check out industry information regularly.

18）Keep a steady state of mind and persistence will get you the results you want.