valuable

Facebook ads | How to optimize Facebook AD posts?

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If the post is good, it will be pushed to the appropriate audience, so that the advertising price of the post or the interaction of the post will be better than the effect of the general post. Then what are the optimization methods of Facebook advertising posts?facebook

Set a goal

Set yourself an achievable goal early on. It is recommended to focus on one goal each time you set a goal. This allows priorities to change over time while ensuring subsequent conversions and sales.

What aspects should be considered when setting goals?

  1. Traffic acquisition.
  2. How to get more information.
  3. How to get more potential users.
  4. How to obtain higher sales volume and so on.

Optimize likes and shares

The number of likes and shares a Facebook AD post gets can be a powerful social stat

So how do you create strong Facebook ads?

Create a new AD group or use the “Use existing posts” option on Facebook.

Have you found out why some ads can get hundreds of thousands of likes and shares? It is possible that they are using the “Use existing post” option to optimize the AD post.

Optimize content and graphics

How do you increase the value of Your Facebook ads? This involves optimizing the images you use and making them as polished as possible. If your goals include high-quality, relevant images, they will help make your posts more engaging and increase engagement, which in turn will reduce advertising costs.

Advertising content can also be used for reference to the image of the optimization way to operate, using the correct keyword information to optimize the content information is also very key.attract more audiences

we can also introduce some hot news and optimize the corresponding titles. Only by constantly improving the readability of the content can we attract more audiences.

Improve the conversion

When Facebook’s advertising posts are constantly optimized, the number of visitors to the site will also increase, so that Facebook can learn what kind of information these audiences like, so that it can be more accurate in the later push.

When users visit your website in the process, generally will have a certain impression of your website, and may also produce some valuable operations, so that you can get an accurate user. valuable

If in the process of users viewing the website, some push, so that users can more understand the relevant brand information, users may have corresponding valuable operation behavior.

When creating Facebook ads, the most important thing is to find compelling or engaging content, and make sure to inject creative elements into the ads from the start to grab users’ attention.

screen similar audiences

Facebook ads | How to optimize it based on audience?

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Facebook ads can only be optimized to achieve better results. How to optimize Facebook ads from the perspective of advertising audiences?

Precisely screen similar audiences according to their interests

If you’re running a blog with a lot of traffic or a wide potential audience, you can target a larger audience in a similar way.

After the setting of audience groups, targeted test ads can be carried out for different interests. As long as appropriate groups and interests are found to match and combine, more specific audience groups can be found. In this way, the conversion cost of Facebook advertisements will be reduced accordingly.screen similar audiences

In the process of operation, it is difficult to find the keywords of interest of your brand, which can be searched through the Facebook Graph search function or tested continuously through the most common way is brainstorming.

Segmentation of the users who visit the site

Don’t define all users you visit as the same audience, but rather target your messaging.

What are the benefits of targeted delivery?

  1. Improve the audience’s participation.
  2. Improve the conversion rate of the audience.
  3. Don’t send content that your audience doesn’t like, which builds brand value.

How to segment the audience?

You can define the website traffic information of an audience every day, through continuous testing, and then analyze the data every day, in order to expand the corresponding audience, after a long time of testing, you can get your own accurate audience.

Targeting an interactive audienceTargeting an interactive audience

Facebook interactions take many forms: people who watch videos, people who use Facebook apps, people who fill out forms, and so on.

In this way, we can explore more suitable ways to optimize Facebook ads based on customer behavior. At the same time, you can use tags to define these audiences. When you find that the audiences under certain tags are unlikely to convert users, you can delete the tags, and after a period of time, you will find surprising results.

Test Facebook ads for audience groups

To figure out which optimization works best, you need to test your ads, but what should you pay attention to when testing?

  1. Don’t run too many tests at the same time. If you run multiple ads for different audiences, you will create competition between your ads.
  2. Create a new set of ads, and don’t make adjustments to the previous set of ads. After all, the previous results will always affect the new test results.
  3. Run tests based on Facebook’s algorithm, and try to make it a full day, but the longer the test, the better.Test Facebook ads for audience groups

To get the most out of your Facebook ads, you need to constantly optimize your AD message and constantly test it. Only testing can help you identify the impact of your AD’s results.

facebook

Guide to Facebook for Beginners | How to post?

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Facebook is a foreign social media platform with the best promotion effect. In the process of account maintenance, shop operation has become one of the necessary work. What are the Facebook strategies for posting?facebook is a social media platform

Posting techniques on Facebook Page

  1. Post to keep updated: in the post, you can design and type it in different formats such as short-draft text posts, long-text posts, and labels. Refine the main selling points and spotlights to draw users’ clicks through the title content.
  2. Post photos and videos: When Posting photos and videos, you need to carefully label your topics and set when and where your posts will be posted. There are no specific requirements for the published pictures, but try to ensure the clarity of the pictures.
  3. Post activity information: Place information should be clearly displayed when posting event information, whether online or offline.
  4. Post big events: Creating big news on the home page is not only good for enhancing brand image but also good for later brand promotion.
  5. Use post-management function: Use the post-management function flexibly to top up high-click or well-received posts. When publishing a publication post, you can use the ability to hide and restore the display.data analysis
  6. Data analysis: Performing data parsing regularly and optimizing content based on the results can improve the quality of your marketing.

Other Operating Techniques for Facebook

  1. Regular Postings: To increase the exposure of posts, you can examine the viewing time of the audience and post them according to the time they are relatively concentrated.
  2. Enrich your account: Don’t post all the product-related content when you post, but post some hot news or content that most users are interested in, which will enrich your account and attract more fans.
  3. Sharing hot postings: You can focus more on the hot messages and post them in your own format, which can attract and increase fans’ performance.

Account management requires constant innovation, identifying the preferences of the audience, and posting customized posts.innovation

Guide to Facebook for Beginners | How to Register for it?

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As the largest social media platform in the world, Facebook has become the main battlefield of network marketing. For cross-border e-commerce, Facebook has also become a major battleground for attracting traffic from outside the site. So, what are the strategies to registration?

Preparations of registration information

  1. An account uses a set of identity information, and there are various forms of identity information, such as student ID cards, ID cards, passports, and so on.identity information
  2. Use one email for one account. There are no specific geographical requirements for one email, but keep in mind that there is a high probability that new emails will be restricted.

When registering, no matter what information you use, you must ensure that the information you fill in is consistent with your identity information.

Account Settings

  1. Profile picture setting: In the early stage of profile picture selection, you can choose real and beautiful pictures. After all, it is difficult to increase the number of fans just after the account has been established, when the fans have a certain amount of accumulation, you can change the profile picture to a product picture or brand picture.facebook
  2. Cover setting: Special attention should be paid to the selection of pictures on the personal homepage in the early stage. Find some pictures that fans are interested in and replace them with product introduction pictures after the fans are fixed.
  3. Distribution of timeline: You can use the analysis function of the system to check the appropriate group information, and then fill in the personal account information according to the interests and hobbies of target customers, so as to be close to fans as possible.

Building up a fan basebulid up a fan base

No matter how good the product is and how attractive the released content is, without the support of fans, it is impossible to spread and achieve the marketing effect. Therefore, fans are a very important indicator.

When setting a trusted contact, ensure the security of the account. If the account is disabled, you can retrieve the account directly through the trusted contact to avoid the risk of account theft.

In the account registration process, every step needs to be careful, save the operation information of each step, in case of emergency.

facebook

Guide to Facebook for Beginners | How to run it?

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Since its establishment, Facebook has been favored by e-commerce companies. However, the operation of Facebook is still unfamiliar to novice e-commerce companies. What are the operation strategies of Facebook?facebook

How to ensure the security of your Facebook account?

  1. Use a fixed network environment.
  2. Properties and personal information should match exactly.
  3. Add no more than 200 friends passively and no more than 20 friends actively every day.
  4. Normal frequency operation.
  5. Add friends to the address book first to facilitate later verification.no more than 20 friends

The operation skills of the homepage

  1. Search the home page related to your product and highly active, browse in this home page, and display it as visitors to post.
  2. You can get more exposure by pressing likes or posting comments on this homepage.
  3. Most users like popular video content and can forward some popular video information.
  4. By using the recommendation function of the platform, Facebook will push corresponding items according to the categories of users’ likes on the homepage.
  5. According to the automatic push function of Facebook, we need to be very careful when adding the first batch of friends. We need to add friends according to the country we need to operate in the later stage because after adding friends for the first time, we will recommend the information of the country.

How to fill the homepage with friends?

  1. Import from Mailbox.
  2. Search for groups you are interested in. After joining groups, you can send some self-introduction, personal photos, product information or welcome to add as friends.use the function

Group marketing

  1. Select groups related to us for joining. Remember, do not blindly select groups, because highly active groups are the most worthy of our time and energy.
  2. Add administrators or popular members of your group as friends and like, or share their posts. There is time to have an interaction, which is helpful for the post.
  3. When you see a post with a lot of comments, comment again, so that users who have commented before will receive new comments.

There will be further updates to the Facebook guide and more tips on how to operate it.