content that users are interested in

What to know before placing Facebook ads?

/in , /by

In advertising re-marketing, it is necessary to recommend advertising to those audiences who have visited the website in order to promote conversion. What information do you need to know before advertising?Facebook

Before creating an AD, you need to know?

What are the products that users are interested in?

Everyone will pay more attention to the familiar content between the familiar content and some unfamiliar ads. Simply put, it is easier to show users the product content they are interested in than to attract their attention.

Therefore, remarketing Facebook ads as close as possible to the content that users are interested in can increase the conversion rate accordingly.content that users are interested in

What is the mode of purchase?

When remarketing Facebook ads, do you need to know whether users are using a computer or a mobile device at the time of purchase? If you have a lot of mobile access from your clients, but no follow-through, you might want to consider running ads only on computers.

Upload goods

The final step in creating product re-marketing is to upload the product catalog. After uploading, don’t forget to select dynamic advertising.

 

How should the content of a Facebook AD be targeted for re-marketing?

Get the pixel code and put it on the website

Only when you put the pixel code into the website can you track the user information. After you put the pixel code into the website, you can choose the audience.

Customize the types of audienceCustomize the types of audience

Custom audiences fall into five categories:

1）Everyone who has visited the site.

2）People who have visited a particular page.

3）People who have visited only one particular page and no other pages.

4）Page dwell time reaches a certain value.

5）Custom combination.

How do you set up a custom combination?

If you can’t find the information, or if you only have a specific time limit for your audience, you can just add a comment below, such as visitors in the last seven days.

Facebook marketing | Drive traffic to your blog

/in , /by

When most users use Facebook, they are thinking about how to drive more traffic through Facebook marketing. Because blogs that can be shared, visited, and commented on can help improve rankings.drive more traffic

Liven up your blog with video

1）Make short videos, no longer than three minutes.

2）When releasing videos, you can publish them simultaneously on blogs and Facebook.

Hosting events on your blog is essential

When organizing the event, state the time, prizes, number of participants, rules and deadlines clearly.

So at this point, you need to clear your mind:

1）Post detailed rules for the event on your blog.

2）Submit the activity information of the blog on Facebook, so that more friends can see it and share it.

3）Share or upload a caption to display the prize information and encourage your fans to comment on your blog.

Share great articles on Facebooknetworking is that it's all about sharing

1）The first thing to understand about networking is that it’s all about sharing.

2）Share quality content on Facebook.

3）Sharing is a process of mutual trust, both for fans and original authors.

Find the best-performing articles each week

1）Post your weekly best-performing posts on your blog to Facebook. So that traffic can be diverted to the blog.

2）Use lookbook to create an attractive image.

Use Facebook ads to promote your blog

If you share a blog post on Facebook that is popular, it means that people like your type of post. Then you might as well give it another hand.

At this point, you can use Facebook ads to promote your blog. It is recommended that you use PPC and charge per click. At the same time, you can also do AB testing of your ads, so that it is more convenient to see which types of ads are more popular with fans.

You can use a blog tag on your Facebook pageblog

1）It is necessary to establish a blog, so as to ensure the corresponding flow of information.

2）You can install a blog APP on Facebook so that you can write a blog directly from Facebook.

resonate with people

How to use Facebook to get more traffic?

/in , /by

Now that most people have their own blogs, how do you get traffic from Facebook to blog? At this time, you need to understand the type of posts users likes to get the traffic.the type of posts users like

Learn how to ask questions on Facebook

How do you get people to interact with you? Try voting and q&A.

Note the following during operation:

1）Keep the questions short and the rules simple to make it easier to get users involved.

2）Ask questions in a variety of forms, preferably combining the content of your home page.

3）Make the questions infectious. This will get more people involved.

4）Polls and documents are the most interactive.

Quote classic statementsresonate with people

Some famous quotes or infectious statements can be relatable.

Therefore, when publishing articles, you need to pay attention to:

1）It is important to extract words that can resonate with people.

2）Share classic phrases on your Facebook page with your blog to generate interaction and clicks.

Share blog posts on Facebook

Facebook requires regular updates to keep fans engaged, and sharing blog posts to Facebook is also a good option.

When sharing, you need to pay attention to:

1）Keep your Facebook headlines simple.

2）Don’t write a long blog post. It’s best to write 4-5 sentence summaries.

3）Many people use mobile access, so make sure your blog content can be read on mobile.

Use large images whenever possible

Facebook posts with pictures were more engaged than posts without pictures.

Use the combination of text and text to pay attention to:

1）Use the image on your blog first and make it attractive.

2）The title should have appeal.

3）Use shorter links

4）Constantly analyze which types of articles or images are popular and improve them.make it attractive

Do not use links when sharing articles

Please note that:

1）Keep the article concise and readable.

2）Only leave a link in the caption when uploading an image.

3）When sharing articles, don’t add links in the title.

Place articles that share your life or start with “how to”

The closer the content on the page is to the fans’ lives, the closer it is to them.

It needs to be noted that:

1）Articles that share life or how products are used are more attractive.

2）Use a good headline.

3）Using statements like “we” makes it easier to bring each other closer.

Advertising strategies | How do Facebook ads stand out?

/in , /by

For Facebook ads to stand out and get more conversion, they need to constantly update their content. What are the advertising strategies?Facebook

Display comparison information

For example, our eyes are highly sensitive to color, so high-contrast ads can make users have a visual impact and increase click-through rates.

Therefore, you can make a contrasting picture of the contrast effect before and after the use of the product, so that users can see the effect of the product more intuitively. Of course, it is important to see the effect of the product, but it is far less effective than real customer feedback, so it is also very important to add user feedback appropriately.

Highlight the advantages of the productHighlight the advantages

If your product is better compared to your competitor’s product, you can highlight it in your advertisement. If your competitor is a well-known brand, this will help your promotion.

Most users will have a deeper understanding of well-known brands. If your product is better than well-known brands in some aspects, users can be more assured to use and buy it.

Get users excited

That’s when you need to think from the user’s point of view. What kind of ads will excite users? At what level is the product most exciting to users?

Users’ cognition of the product comes from the merchant’s introduction, and they will have corresponding expectations when they buy it. If the user opens the express package and every detail of the product is better than expected, will it produce the greatest sense of excitement?

So would it be exciting to have an AD that gives users the visual and sensory experience of buying in a physical store? The advertising ads can be simpler, more direct, and more effective, and they can also drive orders.

Let users get a sense of superioritya sense of superiority

When advertising, you can add some words like “our members” and “members” to reduce the large group into small groups, so that users feel a sense of superiority.

This makes users feel like they want to be part of the community, and most importantly, it makes them more interested in exploring your brand story, user experience, etc.

However, it should be noted that advertising strategies of any kind will not achieve immediate results and may take a period of time to have significant results.

Ways to make Facebook ads more effective!

/in , /by

Facebook advertising algorithms change all the time, so what are the best advertising strategies to make Facebook advertising more effective?advertising strategies

It needs to be fun and recognizable to the user

What makes a good Facebook AD?

One of the easiest ways to judge whether an AD is good or bad is to gauge engagement by the likes, comments, and shares. Or you can run a test AD on Facebook to see if it gets users interested, and if so, you can replicate the AD that way. This can also lead to more sales and greater revenue.lead to more sales

What are the most important factors about Facebook ads?

First, you need to find the right audience, then set an advertising target, and finally, decide which advertising strategy to use to achieve the desired results.

I need to remind you to make customer email collection a priority. If you don’t pay attention to email collection when you advertise, you will waste a lot of opportunities.

One thing you need to know about advertising is that advertising will increase your sales, but similarly, if your advertising doesn’t work well, it won’t last long and sales will decline.

So, if you do a customer email collection, you can remind them of your recent offers and so on by email. This will help to attract repeat customers, so you don’t have to spend a lot of time cultivating a new customer base.remind them by email

If your AD content doesn’t attract users to buy, you’ll end up spending a lot of money, but not as much as you’d like.

Therefore, it is much easier to maintain the former users than to find new customers, and the cost of consumption will be reduced, so friends pay attention to the collection of customer mail.

hit sales

How do Facebook ads make product sells well?

/in , /by

To the peak season of sales, the seller’s hope is the product orders. So how do you use Facebook ads to hit sales in a day? What are the ways Facebook ads are delivered?hit sales

Target ads to audiences with similar homepages

1）Start by selecting an AD management tool and creating a similar audience profile.

2）Based on the name of the page, create a similar group of people who like the page.

3）The Audience Insights tool of Facebook can be used to analyze the countries from which the audiences come and operate according to the countries from which the number of likes is large.

4）After the completion of the creation of the audience, you can carry out the delivery of advertising.operate according to the countries

 Post Video

1）First create a video post and then upload some prepared video content.

2）Secondly, create an advertising series, and set up the corresponding audience information.

3）The last is to create advertising, such as advertising after a period of time, you can carry out data analysis.

When you look at the data, the audience may be divided, but how do you define the audience?

One is everyone who watched your video, who saw a Facebook AD, looked at it briefly, or turned it off when it didn’t interest them.

The other group is the people who have watched your video in its entirety. These are the people who are interested in your product, so you can set this audience into a precise user group.

Use the way of secondary marketing advertising

Before advertising, we need to know what are the different stages after the user sees the advertisement?

Initial stage: Users don’t know what their needs are.

Stage 1: Users know their needs, but have no solution.

Stage 2: The user knows the solution, but doesn’t understand your solution.

Stage 3: The user understands your solution, but hesitates to use it.

Stage 4: The user knows your solution and likes it.

Stage 5: The user uses your solution directly.hesitate to use it

When we launch Facebook ads when the ads are pushed to users, they already know about your product, but they hesitate because they do not know about it. At this time, we need to consider how to make users place orders?

First of all, we need to consider whether the price is the cause. If it is, it is easy to adjust the price.

Adjust the marketing plan for those users who still haven’t placed orders. Such as contents, materials, and then re-advertising.

When the AD is created, it is tested separately according to the users of specific pages to find out the highest conversion audience group, create similar audiences and advertising groups and continue to track it.

who you choose to target

How to find a target audience within Facebook ads?

/in , /by

If there’s one thing that matters most when running Facebook ads, it’s who you choose to target. Because only finding the target audience group can ensure the flow.who you choose to target

What’s the algorithm for Facebook’s AD group?

When you run Facebook ads, you need to target your ads so that your message can be seen by your Facebook AD’s intended audience.

Therefore, in the early stage, the advertisement audience can be assigned to an advertisement for testing, which is the process of dynamic matching in the Facebook system. According to this process, we can know which audience groups have responded to the advertised content.dynamic matching

What are the Facebook AD algorithms?

A predictive algorithm is to predict the new advertising content after learning and analyzing the historical data in advertising.

The regression algorithm will yield some continuous value of the result.

The result of a classification algorithm is an interval of values.

No matter what algorithm you’re using to deliver ads, it’s all about the core of machine learning and data analysis to make predictions.data analysis

However, in the optimization of Facebook ads, these internal algorithms cannot be tested one by one. At this time, the regression algorithm can be set in an interval, so as to obtain the results of a classification algorithm.

Moreover, Facebook knows the audience very well and can constantly test it in multiple dimensions to find the best target audience.

target users

What are the effective strategies for Facebook advertising?

/in , /by

We all know about Facebook advertising. A successful Facebook AD can drive more targeted traffic and conversion. So what are some effective Facebook advertising strategies?advertising strategies

Upload your client’s email to Facebook

Facebook will automatically match user information based on the email address you upload, and you can get a high conversion rate if you use it effectively.

Facebook User Positioning

When targeting users, you can not only select users who are competitors, but also select fans who are similar to you.target users

Re-market users who have logged on to the site

You can install a Pixel on the page of a website so that you can locate the information of users who have logged in to the site. If you install Pixel on the registration page, you can grab the information of users who have not logged in before, which makes it easy for you to re-market.

Use old resources

If you’ve run a fan base before, and you can tailor your marketing to those fans, you’ll have a better effect than an unknown fan base.

Later on, you can build a database of targeted users, which will give Facebook an idea of who you want to target.

In this way, accurate data can be obtained when advertising in a later period.obtain accurate data

What do you need to know about Facebook ads

1）Advertising pictures

Facebook has a certain requirement for advertising use images, if the advertising pictures do not conform to the requirements may not be able to appear in the process of the approved or put on the interrupt, then you can use the corresponding testing tools, have a look at the picture is in line with the standard platform, also need to pay attention to the text content is not more than 20% of the images.

2）Content

Think of it as a question, asking questions first and then answering them.

3）Budget

The budget can be allocated to different advertising groups and adjusted accordingly through later advertising data analysis.

4）How to judge whether the advertisement should be changed?

You can first set a daily budget for advertising, if the effect of the advertising content can run normally, as long as the effect does not decline, then you have succeeded.

If the budget is exceeded, you can try to adjust or replace the advertising content one by one, and then look at the later data, so that it is convenient to find out where the specific problems are and make corresponding adjustments.

fail to understand

How to find an audience for Facebook ads?

/in , /by

Facebook ads can only get higher conversion if they are targeted at the right audience. How to find them?targeted at the right audience

Some people say that Facebook advertising is a mystery, but why is that? Because when you’re advertising, the effect is different every time. Sometimes the effect is good and sometimes the effect is bad.

About the performance of Facebook ads

If you try to copy a good AD, even if the AD content is not changed, the end result may not be as good as you expected.fail to understand

At this point, some people may be confused: if the AD is set up by oneself, using different AD groups, why one effect is good and the other effect is bad?

That’s why Facebook advertising is a mystery. Not only do novices fail to understand, but many experienced hands fail to explain.

Because the performance of Facebook ads depends on a number of factors, such as audience, AD creativity, budget, AD space, interest, and so on.

So there are three things to watch out for in Facebook ads.

1）There is no set formula for Facebook ads.

2）All good ads are based on the experience of running many ads.

3）Although Facebook is a mystery, more experience can be learned through continuous advertising testing, and many troubles can be avoided in the later stage.experience

Why increase your budget by copying ads?

In fact, the main purpose of copying ads is to have time to learn, and even if the budget is constantly adjusted, it will not interrupt the learning time of Facebook ads.

This is why most friends choose to copy the AD set to increase their budget, rather than directly copy to another CBO to increase their budget.

How to get Facebook fans in a free way?

/in , /by

The best way to do Facebook marketing is to get a lot of revenue with no expense. How do you get traffic or a lot of followers?get traffic or a lot of followers

Impressive results need effective means to back them up. No matter what kind of marketing model can most rely on the power of others. Please note that it is with the help of others rather than just relying on others. So what are some ways to do this?

Look for cross-promotion

This way is mutual friendly links.

1）You need to find 20-30 complementary product information on Facebook. These complimentary pages will not cause any conflict even if you advertise them on your page, which is beneficial to both sides.

2）Once you’ve gathered the information from these pages, you can start communicating. Start your communication by stating your ideas and introducing your Facebook profile. You can talk about the number of followers, how many followers are engaged, etc. You can ask each other to @ each other.

3）Once an agreement is reached, you can start cross-promotion. At this point, you can carry out page tracking, see which specific page effect is good? What are the ones that will help you make money? Once you’ve figured it out, you can continue to collaborate.Facebook

Use the power of experts

No matter in which platform operation, the most concerned or their own user groups. If you can invite experts to help users answer their questions, users will think that this platform is helpful to me. Over time, it will be of some help to you and help you build a dedicated fan base.

You need to choose an industry and then contact or find experts in that industry. Once an agreement is reached in the later stage, the relevant publicity can be carried out on the Facebook event to attract fans’ attention with concise sentences, so as to achieve effective publicity.

In fact, everyone will be attracted to the introduction of such and such an expert. After some effective publicity, they will definitely be swept on the screen.

Create great content for others

On Facebook, you can also use other platforms to expose your homepage information, so that you can get more fans.

So how do you do that?

1） Collect page information that is complementary to your product.

2） You need to write useful and high-quality content for these users.high quality content

3）Send your edits to the pages you have collected, and if they receive them, they will post your post to the relevant source and post your Facebook page @.

When your article has been accepted can be complementary to these pages regularly sends the message, it will increase your exposure, fan growth will be faster and faster, to note is that your choice of the corresponding page competition does not exist any relationship with you, and you also can have certain help to them, so you can get your help.