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How to create a Facebook enterprise page?

01/20/2022/in All Articles, Platform Cases /by Jolian

Enterprise page is the face of a business, so how do you set it up? What are the ancillary functions of the business platform?

Public home page

When you enter your personal account, you can create your own enterprise page.

Once you’ve created your public home page, be sure to look at the status of the page, whether it’s published or unpublished. If it’s unpublished, people can’t see it, so it doesn’t matter how many things you post.

Why is there an unreleased situation?

If the administrator account is disabled or the enterprise page is authenticated, the enterprise page will be temporarily closed.

How do I add an administrator?

Select the user identity for the home page so you can add an administrator for the enterprise page. It is important to note that different administrator roles have different permissions, as long as you add it means that the other party has the permission to operate the enterprise page.

How many levels of advertising are there?

Three levels, namely, advertising series, advertising group, and advertising.

In a more convenient way, the AD series can be understood as a large folder, the AD group is the folder of the second layer, and the ads are the files inside.

In the advertising, need to consider different problems according to different levels, such as advertising series can decide the late advertising target and advertising budget; In the advertising group we can set the advertising space we want, the audience and bidding and budget; We can set up our AD material, AD copy and pixel tracking in the AD.

Business management platform

Why a business management platform?

1）Convenient for management.

2）Advertising accounts can only be operated on the business platform.

3）One person can have up to two business platforms.

What can a business platform help us accomplish?

1）If you have multiple corporate pages, add them to your business platform for easier management.

2）Add the administrator to the business platform, so that the administrator can manage themselves on the enterprise page, there is no need to set up on the enterprise page.

3）You can create your own pixels or other information on the business platform.

4）You can tie your Instagram account to your business platform or Facebook corporate page at the same time, which is more convenient for advertising promotion.

enterprise pages can be managed by many people1

How to set up a Facebook AD account?

01/20/2022/in Account Management, All Articles /by Jolian

Now there are many cross-border e-commerce enterprises using Facebook advertising for drainage, in order to help their stores have better development, then how to set up a Facebook advertising account?

Facebook Ads – The company’s advertising account

First of all, we need to understand what is an AD account?

It’s the Facebook account you use to advertise. In fact, the personal account can also be used for advertising, but a personal advertising account is prone to account suspension. It is important to note that once an AD account is suspended, the balance in the account cannot be retrieved. So it is recommended to use enterprise accounts for advertising.

At this time someone may ask, enterprise advertising account to apply for with whom?

You can search Facebook’s official agents and ask them to apply.

Facebook ads – Apply for a personal account

You can use your email address or mobile phone number to apply for applications. If you are worried that the account you apply for is not very stable, you can use the mailbox to register first.

What do you need to pay attention to when registering?

1）Try to use real information when setting your avatar and name. If you encounter verification in the later stage, you can unlock it quickly.

2）The use of registration information must be backed up because there is also a birthday verification in the later account verification.

3）Ensure the unity of network information and device information, and do not frequently replace.

4）Don’t add friends too often, or Facebook will identify you as having abnormal behavior.

What are the common authentication methods when an account is abnormal?

1）Verify your mobile phone number or email address: It is easy to receive a notification that you need to verify if you have an abnormal operation or account login or if Facebook detects some problems. If you don’t receive a captcha, you can wait a few days.

2）Registration birthday verification: Fill in according to the birthday information of registration.

3）Man-machine verification: select the picture to unlock.

4）Recognize people by pictures: The system will randomly select several friends’ pictures or names for you to choose from, so always back up your friends’ information for emergencies.

5）Some features are temporarily disabled: If you do something too often, Facebook will consider it a machine operation and you can resume it at the time prompted by the system.

The relationship between enterprise page and personal account

The corporate or brand account information that you see on Facebook is actually a corporate page that you can create as long as you have a personal Facebook account.

What are the benefits of creating enterprise pages?

1）the enterprise page has professional and unique: can display the company’s concept, activities, products, and other multi-dimensional information content on the enterprise page. This is the level of information that individual accounts do not have, so they cannot reflect their professionalism.

2）enterprise pages can be managed by many people: because of the instability of personal accounts, if there is advertising content, it is easy to appear the risk of disuse, the accumulated resources will be nothing.

So the enterprise is best to use the enterprise page so that it can be managed by many people, as long as there is an administrator account that can be normal operation, the enterprise page will exist.

3）There will be more operations and functions on the enterprise page.

what you and your friends talk about all the time

How to view opponent’s Facebook ads?

01/19/2022/in All Articles, Platform Cases /by Jolian

One of the most important things when running Facebook ads is the selection of AD material. So how do you detect your opponent’s material, text, and bid information?

There are two main ways to detect opponents. One is tool query, and the other is manual tracking.

Manual tracking

Here we will focus on manual tracking. Before you start tracking, you need to know if your competitors are advertising. At this point, you can go to the competitor’s website and check out their plugin information.

When you get to know their ads, you need to know what materials the ads are using, what content the ads are running, and where the ads are positioned. So, how do you find this information?

This is where you take advantage of Facebook’s powerful tracking and matching capabilities.

Facebook’s information matching function

Facebook is such a connected platform that every move you make is known to Facebook. Why do you say that? Taking ourselves as an example, Facebook uses your likes, shares, comments, and even your friends’ information for data analysis, which is why Facebook often recommends friends to you.

What does Facebook rely on?

It’s based on what you and your friends talk about all the time. This will refer you to friends in your friends’ branch.

So, you have to take advantage of the power of Facebook to know what materials your competitors are using and where they are advertising.

How to operate?

1）Frequent your competitors’ websites.

2）Search and click on Facebook a lot. You can also search for the brand name and link of a competing product, or leave a comment on his fan page.

Repeat these two steps and you’ll see competing ads appear on Facebook in your news summary or in the corresponding AD space.

Why do a search on Facebook?

Users typically install Facebook tracking pixels on their websites so they know who has visited them. It may seem silly, but it allows your competitor’s ads to run within your control.

Do you know the Facebook’s hidden functions?

01/19/2022/in All Articles, Tips /by Jolian

Few people are aware of Facebook’s hidden tricks, but how can Facebook’s hidden functions be used?

How do I download a full Facebook album?

If your friends upload a photo album, but the photos in the album are exactly what you need, you may have to download them one by one, which will take up most of your time and energy. What are some tips for downloading them?

You can find tools that will help you download quickly and easily.

1）You can download it on Photolive.

2）When you see the album you want to download, you can compress the album and download it.

How do I mute a session?

It can be annoying to have Facebook alert you when you enter a group and receive a new update or comment.

If you do not want to exit the group, you can set the session to mute. This will not affect your normal use, but you will no longer receive the corresponding prompt message.

1）Go to the harassment message screen and click Action.

2）There will be an option to mute the session, which will make all the prompts quiet down.

How to publish blank status?

As regular Users of Facebook know, it doesn’t allow blank posts, and if you want to post a blank post, your friends might wonder how you did it.

You can type [@0:0:] in the update box.

If you want to have a few blank lines, just copy [@0:0:] a few times.

How do I view full-size non-public photos?

If you’ve ever tried to find someone using an image search, you’ve probably encountered this situation where the profile picture is too small to identify them. If he has privacy Settings, you won’t be able to see the full-size photos. So how do you view a full-size file photo?

1）Open a new TAB or photo you want to see.

2）You will see the corresponding information under the new TAB or in the address bar.

3）Delete 160 x 160 and press Enter.

This allows you to see the full size of the image, but it is important to note that this method will not be able to see the larger image if the original image is smaller.

How to find friend information?

There is no way to see which of your friends on Facebook are friendly and which are not. But this method can help you find out which friends are not friendly.

1）You can go to who.deleted. me and log in using Facebook.

2）Allow the software to access your Facebook information and look it up.

How do I turn off reading alerts?

When you’re on Facebook, it’s inevitable that a friend or user will send you a message, and you’ll know it once you click on it. If you don’t respond in a timely manner, it will be rude and will cause you stress.

That’s when you can help out with the Facebook Unseen tool.

What are the latest Facebook exposure models?

01/19/2022/in All Articles, Tips /by Jolian

There are a lot of platforms competing with Facebook, so how do you get more exposure?

Put content first

In content marketing, the test is your comprehensive ability. Such as fans, reading, likes, and so on.

But in addition to these, your marketing management skills, business literacy, and leadership skills are more tested. Just because of these will lead to content operations in the process of so many bottlenecks.

The most effective form of connection is the conversion

Some people think that reading and liking are the main factors that affect user reviews, but for marketers, the ultimate goal is not just one more click, but business conversion.

No matter what industry type of audience you choose, the final result is whether you can establish an effective connection with users. This is the main test of your calling ability.

How to enrich the content

When it comes to content marketing, what makes content three-dimensional?

In addition to text, it has become a normal practice to use pictures, videos, and other media in the same article.

In business, in addition to advertising, value-added services, copyright, and so on can become growth points.

Don’t use Facebook as a platform to make money

It’s hard to make a comeback without basic skills because Facebook users know the Internet in ways you can’t imagine.

Let’s take a very simple example. Why only articles with attractive titles are no longer popular is evidence that good content marketing has become part of the competition.

The paid model is already a reality

Early operational logic was that content was the main tool, and traffic was the ultimate goal. However, according to various statistics, the paid model actually promotes the increase of quality content, which further drives the direct conversion of content.

Knowledge-based Internet celebrities are more popular

The reason why knowledge-oriented Internet celebrities thrive on all platforms is that the value they have won’t change over time. If they do not just focus on their own field, they will bring value to more people through the continuous accumulation of knowledge.

How to post Facebook ads correctly?

01/18/2022/in All Articles, Platform Cases /by Jolian

There are a lot of people who don’t know how to do ads on Facebook. So there is a problem of putting a lot of ads and not getting good results. So how do you do Facebook ads correctly?

AD conversion rate

When advertising, you need to understand that it is difficult to get the results you want with a small amount of advertising

Therefore, there are many companies that spend hundreds of dollars on advertising every day, but the effect is not very good. There are also a number of users because they did not achieve the desired effect and stopped advertising so that the previous cost was wasted.

Please calm down and think about it. There must be some basic data in order to do a good job of advertising marketing. And you have to expect that the data will not work. In order to achieve the desired transformation effect, it is necessary to carry out continuous improvement and optimization through preliminary data analysis and tracking.

How to conduct advertising positioning

When advertising can achieve the desired effect, the most important thing is to set your advertising positioning, then in the advertising positioning need to consider what problems?

advertising location selection
advertising target groups
What is the budget for advertising expenses
Which bidding model to use
What is the advertising target positioning
What are the advertising materials used
according to which form of advertising to show
Late-stage data tracking and analysis

Use ad targeting as an example.

If you want to carry out a brand promotion, the advertising effect that needs to be measured is how to attract more users? How to impress users? And so on.

If you don’t have an effective target in the first place and start complaining about how bad the conversion is, it shows you don’t know how to advertise.

Therefore, only when you have effective positioning in advertising, can you determine an effect of marketing, so that you can get a reasonable standard of measurement.

How do you build your Facebook network?

01/18/2022/in All Articles, Tips /by Jolian

It’s hard to add your own fan base on Facebook. So how do you build your own social network? How do you add followers to your social network?

How to use Facebook’s AD alliance

Facebook advertising alliance is an internal advertising alliance information provided by Facebook. This function costs a part of the cost and needs to be used according to your own situation.

How to build your own Facebook network

1）Establish your own page. The purpose of establishing a page is to facilitate the recommendation of your friends and users concerned about related product information. Of course, in the process of recommendation, you can also let your friends share or collect their favorite page information.

2）Using the wall function. It can help you to release information, you can post text, images or video, links, so you can let your friends see you in their dynamic real-time release of information content if you are a lot of words, the number of friends graffiti wall can be your showcase if friends are not many, We need to look at how we can attract more people.

3）Facebook groups are an active community platform, so you can use a variety of search methods to find the information you need to know about your group so that more people can get to know you.

4）You can publish some attractive pictures, content, or videos according to the group information established by the product to attract the corresponding popularity, or you can recommend your group information to some groups with more people, which can help increase the number of your group.

When people think the group is what they are looking for or that it is good for them, they will definitely invite their friends to join them.

Of course, where there are groups, there are administrators. The administrator of your own group is you, so it is more convenient to publish ads later.

5）Be specific and purposeful when adding friends, not blindly. You need to select groups based on the product you are selling so that when you post photos or videos, people will be interested and you can ensure that you have more friends. The friends you end up with are the most valuable.

Don’t rush your Facebook promotion. Just a little patience and care can help you achieve unexpected results.

18 Tips for Facebook Optimization!

01/18/2022/in All Articles, Platform Cases /by Jolian

Facebook has always been popular with businesses, but there is no clear standard for how to market on Facebook. Here are some suggestions.

1）What does Facebook mean to the business

Facebook can be your online community, or it can be a promotion of your corporate culture. Ideally, other users can read your content and trust you more after a period of time.

2）How to get more fans

Where you can add material, or where you can join groups, leave your message and post compelling reasons to get more people to follow you.

3）Do not use a mandatory advertising

Instead of using Facebook as an advertising platform, you can start with stories about your brand or the people behind your business, and get as many people to know you as possible.

4）Try to present your content in a way that will engage as many users as possible, rather than in one long narrative.

5）People like pictures or videos more than articles, so you can use some pictures in your presentation.

6）Use other social media platforms and don’t be stuck with just one.

7）In the release of the contents, the need to pay special attention to the diversity of choice, you can use a good article, attractive pictures, essence of the content of the video, text, links, straightforward, do you think of the famous aphorism can benefit, so that you can make your content richer, also can attract different be fond of people.

8）If you prefer text-only content, you can create one new content per week.

9）When you use Facebook, you will certainly read other people’s posts. If there is good content you think, you can also forward it. You can choose to post it at noon in the corresponding country, which is the time for a lunch break, so the effect is relatively good.

10）You can publish your own content in the morning. At this time in the afternoon, you can post some interesting content or topic content. There will be a part of the leisurely crowd in the afternoon, and the probability of interaction is relatively large.

11）Do not ignore offline promotion while promoting online. You can also invite interested users to add to Facebook when you hold relevant offline activities.

12）Keep the information to a minimum.

13）Post some questions at the end of the article to increase interaction.

14）Delete some useless posts regularly to avoid losing people because of them.

15）People running Facebook need to know a lot about the company.

16）Before advertising, we need to understand the preferences of the audience, so as to attract more audiences.

17）Check out industry information regularly.

18）Keep a steady state of mind and persistence will get you the results you want.

What are the tips for Facebook promotion?

01/17/2022/in All Articles, Platform Cases /by Jolian

What techniques can you use to promote on Facebook? This refers to how to grow a professional fan base. As anyone who uses Facebook regularly for advertising knows, you can’t just add friends. We can’t lose traffic from Facebook while capturing it, so it has to be a multi-pronged approach.

So how do you get traffic from Facebook?

Improving personal Information

Facebook is a community of people, and everyone likes to find content that interests them. So how do you create a personalized profile that stands out? This requires constant analysis and research, and you can also look at accounts with more followers to see how others edit.

Build your own website

Facebook is a platform for making friends, so you should learn to establish your own circle, let more people find your website, and try to attract more interested people.

Ensure regular updates

Facebook includes all types of information, including an update to a blog post, and only ensuring that your fan base sees your updates will keep your regular fans and traffic flowing.

Put some interesting information in your photo folder

Facebook photos allow you to record the daily mood and want to share the fun, but here is not recommended to put some things about the product, no one wants to see the contents of advertisements every day, on the contrary, you can send some with the content of the product close to, interesting post editor, which can attract more fans focus on your website.

How to attract more attention

In addition to regular daily operations, you must keep your account active.

Share and join various groups. When you can impress others, you will gain a certain number of fans.

Organize your profile page

Plan your app content and learn to use RSS submissions.

There are a lot of apps on Facebook, so decide which ones you can’t live without, and pick the ones you’re best at and put them on your homepage.

many people are using comments to do product marketing1

What are the benefits of using Facebook groups?

01/17/2022/in All Articles, Tips /by Jolian

What are the benefits of using Facebook groups well? Groups are great for marketing, but how do you make Facebook groups work? You can use reviews for marketing.

The benefits of using reviews

If you’re trying to market through Facebook posts, it’s exhausting. Posting in a group, in particular, can easily lead to being removed from a group chat and not being able to re-apply later.

Because every group owner has their own requirements for group members, if you post something that crosses the line of the group owner, not only will your post be deleted, but you will be kicked out, which is very easy for the group owner to operate.

So it seems that Posting is too expensive to pay, and could easily result in a permanent ban from the group.

Did you find a problem in the operation? When you post, there is an option to delete users, but if you make comments, there are only two options to delete comments and hide comments. This also shows that as long as you make good use of comments, you can carry out marketing, and it will not be easy to be asked out by the group owner.

Another benefit of using comments is that you can push your comments to all the people who have commented on them. In this way, you can let more people see your marketing content, and it is easy to let some users participate in the second topic, and the effect is relatively good.

So many people are using comments to do product marketing, sometimes just with link information, you can continue to comment 20-30, and specifically select those posts with more comments for the second discussion.

The downside of using reviews

Anything that has a good side has a bad side, so what’s the bad side for reviews?

If your comments upset the group host, there is still a risk of being removed from the group chat. Because there are many steps involved in the operation, the group host will not remove you unless it is absolutely necessary. At most, the post you have commented on will be deleted.