How does Facebook help sellers achieve better marketing through search? What are some fun ways to search?

Facebook can search for information through a variety of search combinations, so as to better understand the preferences of fans and competitors, and improve the positioning of Facebook ads. In the later stage, according to the corresponding data, activities will be held or posts that fans like will be released, so that it will be easier to do a good job in Facebook marketing.

Facebook can do random searches, but it’s important to note that the search content can be modified for different questions.

So what can we do to help us find a more targeted audience? How can we understand the daily habits of these audiences and target them for marketing?

Find relevant user information by interest

You can search for interest and get a sense of what your page’s fans are interested in. Publish targeted topics and carry out corresponding activities through the display of search results.

Find groups or homepages that correspond to common interests

You can search for product-related web pages and group information according to a certain interest, and then join the relevant group and interact with it. After all, the majority of people who join a group are based on interest, so when you release product information or interact with fans, it’s a great opportunity to spread the word.

Search by interest and location

If your product is specific to one country, you can use this search method to search for relevant user information.

Find the user’s favorite home page information by interest

You can find the home page information that fans like in this way, which is more convenient for you to know what fans like, and convenient for sharing relevant content and interacting with fans in the future.

Search for relevant group information based on the user’s location and interests

This can be referenced to the third search above. For sellers who only do specific marketing, add some product information and search accordingly.

I’ve shared some tips for Facebook AD marketing, but are there any other advanced tips? Today, we will introduce them.

Tips on how to operate an account

Many people are using multiple accounts for advertising marketing. What problems should we pay attention to when operating multiple accounts? What are the advanced techniques?

1）Securely bind multiple accounts

Account security issues are out of control and there is no guarantee that accounts will be stolen or blocked due to false advertising. In the early stage, we not only need to abide by Facebook’s promotion policy, but also need to pay attention to the use of the network, so the security Settings of the account need to be strengthened accordingly. If you need to carry out the operation of multiple accounts, it can be set up several administrators, so as to facilitate the later account retrieval and account of a complaint.

2）How to enhance brand exposure with multiple accounts

Multiple accounts can be a great way to get exposure for your business, so you can set up multiple accounts for marketing, with one main account for publishing and the others for forwarding.

3）How do I set the account information

When setting the account information, you need to determine the account cover, profile picture, and other information, can be your brand can also be related to the product, the most important is a setting of the homepage introduction, you can add the website information so that more people like to have the opportunity to see more detailed content information.

Tips for operating the home page

1）Define your purpose

What is the purpose of creating a homepage? Is it used as a publicity enterprise, shop, or product? What are the advantages of your product? Only after sorting out these problems, the creation of the home page and a filling of the content.

If your brand is powerful enough and you have an audience, you can tailor your homepage.

2）Create empathy

How to let users have emotional resonance? It is necessary to design the brand’s home page to be wonderful, the pictures should be delicate, the audio should be vivid and attractive, and the video should bring its own flow as far as possible, only in this way can it get more people’s attention.

3）Follow the regional style

According to the country you serve to develop the brand home page, home page in the design as far as possible to refer to the style of the corresponding region, in the name setting also try to combine your brand and the information of the relevant region, so that it will be easier to attract potential customers.

What’s the most important thing about Facebook marketing? That’s publishing content and getting more followers. Do you know any tips to get more followers?

Tips for Posting

1）Display of corporate culture

Showing the company’s culture can make the company more authentic. If the company meets users’ expectations, the profile can help potential users get to know you better. For the website, photos and usually produced promotional pictures can be used to promote the use.

2）Release enterprise product information

After the integration of their own product information, according to the region, topics and questions and answers, and other forms published and shared to your home page, so that customers have a corresponding understanding of the product and brand.

3）Deliver content that customers love

In view of the visual sensory society, the effect of pictures is far better than words. In this case, abundant pictures can be used to make the product into a photo album, which will brighten the eyes of users and make them want to have a deeper understanding of the product if they are interested in it.

4）Release industry-related information

When you share special information on your home page, add trending topics or product-related tags to make it more effective.

5）Ensure regular content updates

In order to get more users to pay attention to you, you need to ensure that you have enough update frequency so that you can be active so that people will bring more profound impressions, but also can participate in some interested circles, share their favorite content and communicate and interact.

Tips for gaining fans

1）Invite customers to follow

Once you’ve built up a customer base, invite your customers to follow and like your page via Facebook’s email invite feature.

2）Use search

When customers and fans are determined, the search function can be used to send messages one by one according to the users searched, and invite each other to follow the home page and give a “like”.

3）Research companion’s homepage information

After the Facebook page is established, it is necessary to build product-related content in order to attract more users and gain recognition from users.

If you don’t know how to set up a home page, study the layout of a peer’s home page, take advantage of it and change it.

4）Use groups to expand your focus

The group function of Facebook is an extremely social element, and the most important point of the group is that users can show their sense of existence, so as to form a high sense of dependence. Therefore, a good operation of the function of the Facebook group will double the effect of marketing.

There are all sorts of issues when you choose to use Facebook for advertising. Then let’s analyze what’s going to happen.

Why did the AD data crash after a few days? Is it better to give up, or to save it?

If you have this problem, you can look at your data first and then see how to deal with it later. There are two solutions:

1） If the cost is affordable, you can look at the day’s data and analyze the specific reasons.

2）The advertising group stopped and then re-open an advertising group, the text, material, audience, and other factors to do the corresponding adjustment and then put, to see if you can run out of the previous effect

After the advertising on Facebook, it is necessary to see the effect of the advertising, only through the display of data can determine the later advertising scheme.

The advertisement can be played normally in the first two days, but it has not been optimized. Why did it die?

1）Subjective factor: No matter how many users are covered by Facebook, there is one thing that cannot be controlled, that is, the mood of users. Therefore, the reaction of users when they see advertisements will be different every day, which will directly affect the transformation of data.

2）Objective factors: The people who are active on Facebook every day are out of control, so there will be deviations in the crowd information when advertising.

That’s why Facebook came up with a term for machine learning. This directly leads to the instability of Facebook advertising in the early stage, and advertising optimization in the later stage should not only judge the advertising effect based on the data of one day but need to make a comprehensive judgment based on the recent or three days’ data.

Why doesn’t it deduct fees when I post ads?

The deduction of advertising fee depends on the activity degree of the crowd during this period, which may be related to the festival activities in the region where the audience is located and the difference in time zone. If you want to spend the same amount, it’s recommended that you set your AD account to the time zone of the country you want.

How much per day is appropriate for your budget?

It depends on how the data changes, and if the data looks exactly the way you want it to, there’s no problem.

How much of a budget increase would be a major change?

Generally according to 2-3 times of growth is not too big a problem.

What are some tips for improving conversion rates?

1）From the perspective of advertising: Whether the audience is accurate. The more precise the setup, the higher the conversion.

2）From the perspective of the product: Whether the product is attractive enough.

3）From the perspective of the customer: Whether the product is smooth enough.

There are many ways to market on Facebook, but how do you effectively advertise on Facebook, and how do you drive users to your site?

Use relevant pages to promote

There is one thing to be aware of when doing Facebook marketing. Please do not only use Facebook as a platform for operation. You need to make effective use of existing platforms and combine them with Facebook for comprehensive product promotion.

Second, we need to do a good job of marketing Facebook itself. What is it? That is to say, if you need to prepare an event, you not only need to set rules but also need to promote your event accordingly, so as to ensure that your event information will be known by more people.

So what is page promotion? You can understand it as the corresponding promotion behavior in other groups, other pages, inviting celebrities to carry out.

How to use pictures and videos

In view of the current social situation, has entered into a visual sense of the social environment, pictures and video of the arrival rate are higher than the arrival rate of the article if you can use a good image and video, that user’s participation is also there will be a corresponding rise significantly, if you can find the audience favorite pictures and video information, the user participation rose will be faster.

How to set up groups

For example, groups on Facebook have three kinds of permissions: open, closed, and private. Of course, different permissions also have different functions. What are the differences?

1）Open

Open groups are generally designed to build trust so that anyone can see the group information, and if the group visibility is good, you can use open features to promote your brand.

2）Closed

Closed groups do not want to be widely publicized, and the published content can only be seen by people in the group, not by members of the group. In this way, after publishing relevant content, we can ask the opinions of relevant people in the group. This will be more convenient for an internal processing solution.

3）Private

This is a completely confidential group, only internal people can communicate, others can not apply or search.

There are a lot of different ways of marketing on Facebook, and I’m sure you can find your own solution so that you can use more accurate marketing.