Tik Tok

What are the advantages of Tik Tok advertising?

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As the cross-border e-commerce crowd is getting bigger and bigger, the strategy of only choosing to place Facebook ads already needs to be adjusted. So what are the advantages of Tik Tok ads?Tik Tok

Advantages of Tik Tok ads

Tik Tok is the fastest growing social platform overseas, and it covers 155 countries, with an average of one in three people using this app every day.

According to the trend of short video and live streaming, Tik Tok’s traffic is unstoppable. And the participation of teenagers on Tik Tok is also very high at present, so Tik Tok is still in the bonus period.

Is it too late to start using Tik Tok? As long as you operate it carefully you can still see the results.

  • Tik Tok is more friendly for sellers

On Tik Tok, whether you are a novice or a veteran with rich experience, you can easily promote Tik Tok. Users who don’t know how to edit videos and don’t want to keep an account for a long time just to realize cash can use Tik Tok ads.

Because the Tik Tok platform not only has a system that can automatically generate content but also can help you edit video material, as long as you have product images or product use clips can be used for advertising and marketing.Tik Tok is more friendly for sellers

  • Tik Tok’s traffic is relatively cheap

Because Tik Tok is now in a pre-growth stage, it is easy to make achievements and attract strong audience traffic.

But it should be noted that the Tik Tok material cycle is relatively short when you find this video is very promising, to optimize the material in time.

What issues need to be noted when using Tik Tok ads?

  • Determine the audience for Tik Tok ads

Some people feel that the age of Tik Tok’s audience is small, but according to the data, Tik Tok’s audience range has now extended to 55 years old.Tik Tok's audience range

  • Choose the right category according to the country

When placing Tik Tok ads, you need to understand the destination country and region and choose products according to the cultural habits of that country.

At present, the categories that are more suitable for placement on Tik Tok are electronic products, creative furniture, creative accessories, beauty category, automotive products, pet products, and so on.

  • Selection of materials

When placing Tik Tok ads, the material is often more important than the product. The material highlights the advantages of the product but also can be combined with the characteristics of the festival to create materials.

cheap

Website Traffic | Platforms to attract traffic!

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Facebook advertising has gradually saturated, so what other platforms can be used to attract traffic? 

Bing

Bing is owned by Microsoft, so it can effectively reach in search, email, and search position, and the average level of users will be relatively high.bing

What are the advantages of Bing?

Bing combines search ads with native ads, and customers achieve optimal advertising results in the decision-making process. Bing’s ad bidding is also divided into manual and automatic, and bidding targets and audience groups are set through clicks, conversions, and combined bidding. You can also choose remarketing, customization, proximity audience, dynamic remarketing, etc.

Yahoo

Yahoo mainly focuses on native advertising, because Yahoo’s exclusive data holds the full picture of consumers, as a way to create awareness of overseas markets.

Yahoo advertising form is mainly divided into short film advertising mode, downloadable applications, dynamic product advertising, and so on.

If you want to use Yahoo for advertising, you need to pay attention to the peak traffic period. For example, many users like to watch the news in the morning, and the volatility of news traffic is based on when key events occur. Information is constantly updated throughout the day on the home page and in emails, while in the evening there is a large increase in traffic for entertainment, sports, and consumer.

Outbrainoutbrain

Outbrain is a first-class news media native advertising platform, which distinguishes itself from search-based traffic platforms and social-based traffic platforms of the consulting category.

Outbrain recommends information to users at the right time and in the right scenario. Its advantage is that they have high-quality publishers that are not only efficient but also large in scale.

When targeting audience demographics, you can also choose similar audiences, custom audiences, and get the opportunity to observe audiences through direct cooperation with major media.

Taboola

Taboola is the world’s largest discovery platform. They have the world’s top media resources, which allows users to expand their customers through an open media platform.

Snapchat

Snapchat is now a dark horse of overseas media platforms, with daily active users already comparable to major platforms like Facebook, and Snapchat also offers a more streamlined experience.

What are the advantages of Snapchat’s platform?cheap

  1. The cost of advertising is relatively cheap.
  2. Interest targeting is very accurate and supports behavioral targeting.
  3. The targeting of audiences in Snapchat is also very powerful. Advertisers can customize an audience by uploading an email or phone number.
  4. In terms of ad creativity, Snapchat makes the ad material look like a friend showing something.
download

The Best Ways to Download Facebook Videos!

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Many Facebook users want to download Facebook videos that are of good quality or helpful to them so that they can’t find them when they want to watch them again. However, there is no direct download button for Facebook videos, so how to download Facebook videos quickly?download

How to download Facebook videos without using tools?

  1. Find the video content you need to download, right-click to view the URL of the video, copy the video link content.
  2. Open a new web page from the browser, paste the link in the address bar, change the protocol part of the address and the www to mbasic, and then open this page to see the video content you want to download.
  3. Click play will jump to a new page, right-click Save Video As, you can download the Facebook video down.copy the video link

How to download Facebook videos offline?

  • Savefrom.net

Copy the video link you need to download into the site’s search box, it will automatically load the video content, click download and select the location you need to save it. When you download a video from this site, you can choose the quality of the video you need.

  • FBdown.net

Copy the link of the video you need to download into the search box of the website, set the video quality you need and the storage location of the video, click on the download can be.

  • Saveas

Copy the link of the video you need to download into the search box of the website, click the download icon directly, rename the file and choose the location to save it, then click download.

  • Getfbstuff

Copy the link of the video you need to download into the search box of the website, click Download to select the video quality you need to download, change the file name and choose the save location, then download it directly.

How to download Facebook videos in different systems?different systems

How to download Facebook videos on the Windows system?

First, download and install Itube Studio, run the program and click paste URL in the upper left corner, paste the link of the Facebook video you need to download.

Then select the location where the video needs to be stored and download it.

How to download Facebook videos on Apple mobile?

First, go to the Apple store to download the Mymedia APP.

Second, run the APP and paste the URL of Facebook into the built-in browser.

Finally, click download and set the name of the file on it.

How to download Facebook videos for Android?

First, download the Facebook video downloader.

Secondly, after running the APP, open Facebook in the APP and log in to your account.

Finally, after you find the video you need, click on the video, and the option to download will pop up, download it directly.

How to find Facebook page ID quickly?

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For Facebook operators, user IDs are very important for them to analyze Facebook’s operational strategies. How to find these Facebook page IDs quickly?Facebook

How to find Facebook page IDs quickly?

Use source code

  1. Use your browser to open the relevant page of Facebook.
  2. Click the right mouse button, find the option to view the source code of the page, and open it.
  3. Open it and press Ctrl+F, then enter page_id=, you can query the information of the dedicated page.
  4. To check the home page, press Ctrl+F and enter profile_id= to view the information on the home page.code

How to check your Facebook page ID?

  1. Click the About tab in the left column.
  2. Your page ID  is at the bottom.

Use the tool

You can use findmyfbid to check the information about your page ID. This tool can help you find the home page ID information, but also can help you find the ID information of the dedicated page.

Facebook Video | Uploading VS Reprinting?

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Many users who run Facebook have asked: Which is better? Facebook posts or Facebook videos? When uploading a video, is it better to upload a downloaded video or to republish a video from another platform?Facebook and YouTube

The answer is that Facebook videos work better than Facebook posts, and posting videos directly on Facebook works better.

Facebook post vs. Facebook video

Facebook videos are more effective.

Because of the busy visual society nowadays, more and more people are more inclined to watch efficient and interesting videos. And the general trend nowadays is also that video or live streaming will be given more and more weight.

Uploading Facebook video vs. Republishing video

Uploading videos directly on Facebook is much more effective. Why? The reasons are as follows:

  1. When the user is browsing the page, as long as the mouse slides over this video will be automatically played by default. This immediately sells your video to users and captures their attention immediately. And once your video gets more attention, you can get more interaction and reach.get more attention
  2. The uploaded video will have a stronger impact than the republished video. As more and more people comment, the number of people watching will also increase.
  3. The uploaded video will also be better than the republished video in terms of the size of the playback.

Long video vs. short video

According to statistics, the average reach and view rate of long videos are better than short videos. This is probably because Facebook believes that there are few users who will watch long videos, so it gives more leverage to users who post long videos.

From the perspective of user engagement, long videos are also more effective than short videos.

So. If you want to get more reach and engagement, you can choose to make a long video of about three minutes.

more efficient

The Benefits of using Facebook CBO for advertising

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Users who use Facebook to advertise want to reach a larger audience, so how can you use Facebook CBO to optimize your ad placement? What are the benefits of using Facebook CBO for advertising?advertise

How to use Facebook CBO to optimize ad placement?

  1. The budget allocation of the ad campaign and the setting of CBO is very simple, you only need to click on budget optimization when you create a new ad campaign.
  2. As soon as you select Budget Optimisation, you can set the budget for the ad campaign. You can use the daily budget or you can choose the total budget.

Once you have set the budget for the campaign, Facebook will allocate the budget accordingly to each ad group to achieve the highest possible results, so that you can get more conversions through budget optimization.

It is important to note here that CBO is effective for multiple ad groups, rather than a single ad group.optimize the budgets

What are the benefits of using Facebook CBO?

  1. CBO helps advertisers to manage their budgets automatically, which reduces the time spent on ad campaigns.
  2. CBO simplifies the way ad campaigns are managed in the process of ad optimization.
  3. CBO gives better results for campaigns by increasing budgets for the most effective ad groups. The total value of the campaign is maximized by reducing the spending of each ad group.
  4. CBO budget optimization can reduce the learning process for Facebook.
  5. Reduces the number of situations where the budget is not spent.
  6. CBO is more efficient for audience group ad spend, which can facilitate all ad groups to use the lowest cost spend to get more accurate targeting.more efficient

Issues to keep in mind when using the Facebook CBO strategy

  1. Give ad groups enough time to learn.
  2. Set a maximum and minimum amount for the ad group budget.
  3. Split ad campaigns according to channel phase.
cost the least and get the best results

Facebook ads | The Facebook CBO strategies for ads!

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When using Facebook advertising, you need to constantly optimize in order to get higher audience conversions, so what are the CBO strategies?optimize budget

What are some CBO strategies?

Create a wide range of interest

This strategy does not require a lot of data information, nor does it require setting up a number of similar audiences in advance.

First, setting up a single ad campaign will allow you to test a single audience group. After a few days, a few of the better-performing ad groups from this campaign can be replicated in the CBO campaign.

Review the results of the placements in the CBO campaign on a daily basis and stop placing the underperforming ad groups. If after a few days the groups in the CBO campaign are not delivering results, stop the group and replicate it with a new interest group.

The point of repeating the process in this way is to be able to test the interest audience groups with a single campaign.

However, it is important to note that CBO campaigns should not replicate ad groups too often and only need to increase their budget to get good placement results.test the interest audience groups with a single campaign

Create similar audiences

Facebook has the best results optimization algorithm for audience groups. If you only target a very small audience range, targeting a similar audience will be effective, but the CPM will be relatively higher. Although the targeting results will be more accurate, don’t expect too much in terms of conversion results.

If you want to create similar audiences, you need to combine similar audiences with different types of audiences, so that when similar audiences are stacked together, they can become a super similar audience.

How can you find similar audiences?

  1. Use CBO to create an ad campaign that will create different 1% similar audiences for all ad groups.
  2. Run the CBO campaign for a day or two and then analyze the results and spend accordingly to see which similar audiences cost the least and get the best results.cost the least and get the best results
  3. Check the initial bill after a week; check the number of buyers and Facebook engagement after a month.
  4. Find the three best performing similar audiences and then split the audience.
  5. To create a CBO campaign you need to stack 5 different audience groups so that you can create a CBO campaign with a super audience.

CBO campaigns need to be run on Facebook as well as optimized for budget, without having to replicate the ad groups yourself to get the results you need.

Suggestions for CBO advertising

  1. Instead of using a single ad group, each ad group can run a variety of ad content.
  2. Use a daily conversion window at the ad group level for better optimization.
  3. Keep testing new ads so that you can pause ads that are not working well and then have each ad group cycle through the new ad material. This way the results of the CBO ads will be more consistent.

Facebook ads | How to optimize ads with Facebook CBO?

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Facebook ads need to be constantly optimized to get better placement results, so how can you optimize your Facebook ad budget?advertise

What is Facebook CBO?

CBO stands for Campaign budget optimization and can be used to optimize the allocation of budgets between each ad group.

When placing Facebook ads, advertisers set an overall budget for the campaign and later adjust it according to the performance of each ad group in order to achieve the best results.

In the absence of CBO, if you have two ad groups running at the same time, one with a similar audience and the other with an interest audience, how can you tell which one is going to work best? After all, the number of similar audiences reached is higher than the number of interest audiences. If the budgets are allocated equally when testing ad groups, it would not be fair to the ad group with the higher reach. So it would be necessary to adjust the advertising budget.

CBO solves this problem and is a default algorithm introduced by Facebook for Facebook ads.optimize the allocation of budgets

How to set up an ad campaign?

What are the components of an ad campaign?

  1. campaign: the entire campaign to achieve an advertising objective. the CBO is used to optimize the budget allocation within the campaign.
  2. Ad groups: there can be many ad groups under one campaign and each ad group has a specific budget, bid, ad version, audience group, and time of placement.
  3. Advertisements: in the form of copy, URLs, videos, and images, which are displayed directly to the audience.

How to set up an ad campaign?

Budget allocation model for ad series

  • Daily budget: Facebook will spend on advertising according to the daily budget for the Facebook ad series.
  • Total budget: Facebook’s total budget for the entire campaign, is calculated on a daily basis so that the total budget is not exceeded.calculated on a daily basis

Placement optimization according to advertising objectives

  • If you want to attract traffic to your website, choose link clicks.
  • If you want to improve the conversion of your website, choose the conversion target.

Ad bidding

Facebook advertising bidding is divided into automatic bidding and manual bidding, and Facebook will also give a bidding suggestion.

Advertising schedule

Ad placement can be set up with a customized placement schedule so that Facebook will automatically arrive at the appropriate time.

Type of ad placement

  • Standard ad placement: the cost is relatively low and the speed of ad placement is optimal.
  • Accelerated ad placement: the ad placement is faster, but the cost will be higher.
color of the theme

How to change the Facebook homepage color?

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As users of Facebook know, the Facebook homepage only has a blue and white color scheme. But not everyone likes this color, so is it possible to change the color of the Facebook homepage? How to change the color of the Facebook theme?color of the theme

Using Color Changer for Facebook

  1. Search for Color Changer for Facebook on the browser store where you are logged into Facebook, and click Add Extension after you find it. Once installed, the extension’s icon will appear on your browser.
  2. Open your Facebook and open the extension at the same time. Then you can pick a color you like in the extension and your Facebook page will appear with the corresponding color change after you choose it.Color Changer for Facebook

Use Color Themes for Facebook

  1. Search for Color Themes for Facebook on your Facebook login browser and click to install this plugin.
  2. Open the extension and you can choose your favorite colors. When your color is selected, your Facebook page will become the way you want it.Color Themes for Facebook

Now that you know how to change the color of your Facebook page, what if you still want to use the original blue and white interface of the platform in the future?

You just need to uninstall the plugin you installed from the browser.