When advertising on Facebook, the most important thing is click-through rate and conversion.

What should we pay attention to when selecting Facebook advertising pictures?

1）Choose a picture that is bright and easy to catch people’s eyes.

2）The pictures should be related to products.

3）Avoid too much text content, the simpler the better.

What are the most popular Facebook AD images?

1）Color

Facebook is designed in blue and white, and if you want to reach as many people as possible, you need to make your images more recognizable.

So when choosing the color of the image:

Make your images contrast with your product. If your logo, product, or other logo information is blue, it is recommended that you change the color to a brighter color. The combination of bright colors and an engaging headline can increase click-through rates on Facebook.

2）A happy emotion

Happy people not only catch a user’s eye, but they can also take the day off from someone else’s dark mood.

How do you combine happy people with product messages?

It can be displayed with the smiling face of the customer receiving the product or being satisfied with the product, or with a smiling model besides the product.

3）Use popular image types for advertising

You can use cute animals or cute children, or you can make a good connection between the image and the caption.

4）Interesting proposition

Try holding an event or putting some sort of sale or discount in the picture to get people’s attention, or setting up a prize.

5）The Logo for Facebook ads

When creating a Facebook AD series, you need to create the AD group information associated with the logo. So you can use a lot of color in the choice of logo. Because only if the logo can attract users’ attention, can we determine which ads are good and which are not.

6）Use funny or informative photos as advertising material

Generally funny material content can attract people the first time. You can also combine branding with the material.

In fact, when testing the material, you can also make the material yourself, so that it may be easier to understand the audience’s preferences.

Why re-marketing Facebook ads? Facebook re-marketing is about delivering ads to people who have visited the site before. So what are the strategies for Facebook’s AD re-marketing?

Keep in touch with users who haven’t bought

Some marketers think that if a user doesn’t make a purchase for a week, they’ll never make a purchase again. But is that right?

When marketing a product, one thing you need to know is that a user doesn’t make a purchase doesn’t mean he’s not interested. Some users may not need it for the time being, but that doesn’t mean they won’t buy it in the future.

So you can re-market to those users. and if still fail to get a conversion, you can shift your focus and just stay connected with them.

1）What are the best ways to keep in touch with your users?

Give users a reason to keep paying attention to product information.

2）Why need users to keep paying attention to product information?

Every user on Facebook doesn’t spend a lot of time on content they’re not interested in, so advertising needs to be focused on the first few seconds. You can add discounts or other offers to your ads to increase their appeal.

When re-marketing Facebook ads:

Understand the user’s psychology, grasp the pain point, and show them what they are interested in.

Grab the undecided users

1）How to define the undecided users?

You can target the audience that has been browsing the site for the longest time, and if they’ve been browsing for a long time and haven’t made an order, they’re definitely hesitating.

It can also be targeted at users who have visited a particular web page, an audience that has a high level of interest in the product and can achieve high conversion by providing them with appropriate help.

2）How to convert the undecided users?

For example, most of these hesitant users need the help of customer service when shopping online, but only a small part of users will actively contact customer service to seek corresponding help, like another part of users may give up buying.

So, in this case, you can use Facebook Messenger ads, which drive users to connect with brands and direct them to Facebook Messenger pages.

Facebook Messenger ads can increase conversion by allowing brands to have direct conversations with users, as well as access to personal information and ease of answering customer questions.

When most users use Facebook, they are thinking about how to drive more traffic through Facebook marketing. Because blogs that can be shared, visited, and commented on can help improve rankings.

Liven up your blog with video

1）Make short videos, no longer than three minutes.

2）When releasing videos, you can publish them simultaneously on blogs and Facebook.

Hosting events on your blog is essential

When organizing the event, state the time, prizes, number of participants, rules and deadlines clearly.

So at this point, you need to clear your mind:

1）Post detailed rules for the event on your blog.

2）Submit the activity information of the blog on Facebook, so that more friends can see it and share it.

3）Share or upload a caption to display the prize information and encourage your fans to comment on your blog.

Share great articles on Facebook

1）The first thing to understand about networking is that it’s all about sharing.

2）Share quality content on Facebook.

3）Sharing is a process of mutual trust, both for fans and original authors.

Find the best-performing articles each week

1）Post your weekly best-performing posts on your blog to Facebook. So that traffic can be diverted to the blog.

2）Use lookbook to create an attractive image.

Use Facebook ads to promote your blog

If you share a blog post on Facebook that is popular, it means that people like your type of post. Then you might as well give it another hand.

At this point, you can use Facebook ads to promote your blog. It is recommended that you use PPC and charge per click. At the same time, you can also do AB testing of your ads, so that it is more convenient to see which types of ads are more popular with fans.

You can use a blog tag on your Facebook page

1）It is necessary to establish a blog, so as to ensure the corresponding flow of information.

2）You can install a blog APP on Facebook so that you can write a blog directly from Facebook.

We all know about Facebook advertising. A successful Facebook AD can drive more targeted traffic and conversion. So what are some effective Facebook advertising strategies?

Upload your client’s email to Facebook

Facebook will automatically match user information based on the email address you upload, and you can get a high conversion rate if you use it effectively.

Facebook User Positioning

When targeting users, you can not only select users who are competitors, but also select fans who are similar to you.

Re-market users who have logged on to the site

You can install a Pixel on the page of a website so that you can locate the information of users who have logged in to the site. If you install Pixel on the registration page, you can grab the information of users who have not logged in before, which makes it easy for you to re-market.

Use old resources

If you’ve run a fan base before, and you can tailor your marketing to those fans, you’ll have a better effect than an unknown fan base.

Later on, you can build a database of targeted users, which will give Facebook an idea of who you want to target.

In this way, accurate data can be obtained when advertising in a later period.

What do you need to know about Facebook ads

1）Advertising pictures

Facebook has a certain requirement for advertising use images, if the advertising pictures do not conform to the requirements may not be able to appear in the process of the approved or put on the interrupt, then you can use the corresponding testing tools, have a look at the picture is in line with the standard platform, also need to pay attention to the text content is not more than 20% of the images.

2）Content

Think of it as a question, asking questions first and then answering them.

3）Budget

The budget can be allocated to different advertising groups and adjusted accordingly through later advertising data analysis.

4）How to judge whether the advertisement should be changed?

You can first set a daily budget for advertising, if the effect of the advertising content can run normally, as long as the effect does not decline, then you have succeeded.

If the budget is exceeded, you can try to adjust or replace the advertising content one by one, and then look at the later data, so that it is convenient to find out where the specific problems are and make corresponding adjustments.

There are a lot of platforms competing with Facebook, so how do you get more exposure?

Put content first

In content marketing, the test is your comprehensive ability. Such as fans, reading, likes, and so on.

But in addition to these, your marketing management skills, business literacy, and leadership skills are more tested. Just because of these will lead to content operations in the process of so many bottlenecks.

The most effective form of connection is the conversion

Some people think that reading and liking are the main factors that affect user reviews, but for marketers, the ultimate goal is not just one more click, but business conversion.

No matter what industry type of audience you choose, the final result is whether you can establish an effective connection with users. This is the main test of your calling ability.

How to enrich the content

When it comes to content marketing, what makes content three-dimensional?

In addition to text, it has become a normal practice to use pictures, videos, and other media in the same article.

In business, in addition to advertising, value-added services, copyright, and so on can become growth points.

Don’t use Facebook as a platform to make money

It’s hard to make a comeback without basic skills because Facebook users know the Internet in ways you can’t imagine.

Let’s take a very simple example. Why only articles with attractive titles are no longer popular is evidence that good content marketing has become part of the competition.

The paid model is already a reality

Early operational logic was that content was the main tool, and traffic was the ultimate goal. However, according to various statistics, the paid model actually promotes the increase of quality content, which further drives the direct conversion of content.

Knowledge-based Internet celebrities are more popular

The reason why knowledge-oriented Internet celebrities thrive on all platforms is that the value they have won’t change over time. If they do not just focus on their own field, they will bring value to more people through the continuous accumulation of knowledge.