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What needs to do before creating a Facebook ad?

02/07/2022/in All Articles, Tips /by Jolian

Nowadays, there are few cross-border e-commerce companies using Facebook ads to drive traffic, so what are the preparations before creating Facebook ads? What are the things that need attention?

Prepare an account

You need to prepare a stable personal account, a business advertising account, and a public page.

What is the role of a personal Facebook account?

A stable personal Facebook account can be used to create a public page and a business management platform.

A public Facebook page can be used to post ads so that you have an identity to showcase your ads.

What is the Business Management Platform used for?

The Business Management Platform is a tool that can be used to create and manage your Facebook page, account, audience, pixels, etc.

Some people think that with a personal account there is no need to use an advertising account. This is actually not the case. It is easy to get blocked for using a personal account for advertising. If you are advertising for a short period of time, it is fine, but if you are advertising on Facebook for a long period of time, it is advisable to use a business advertising account.

Create a Facebook Business Management Platform

There are two ways to create a Facebook Business Management Platform.

1）Apply through an agency

You can contact an agency and apply via the appropriate link. In this way, the management platform is more stable, but it is important to note that if you encounter problems later, you need to communicate with Facebook by the agent.

2）Create your own business management platform

If this is the case, open the corresponding link to create an account on it.

It should be noted here that because Facebook is getting stricter and stricter, the audit rate of creating your own business management platform is getting lower and lower. If you fail to do so, you should contact an agent.

Tips

1）It is recommended that you apply for a corporate account through an agent to avoid any blocking problems.

2）It is recommended to use multiple accounts for the business management platform.

3）Save the data related to the assets.

4）Unify the rules for naming advertisements to avoid the problem of difficulty in finding advertisements.

5）Be sure to separate the advertising hierarchy to avoid internal competition.

Facebook ad| How to use the Business Management Platform?

02/07/2022/in All Articles, Platform Cases /by Jolian

Now that you’ve prepared for your Facebook advertising campaign, how do you operate and use the Business Management Platform?

Create a pixel

The Facebook pixel is a tracking code that Facebook provides to advertisers. Once the Facebook pixel has been installed on the corresponding interface, it will be possible to collect information about what users do when they enter the site.

Add a homepage

You will need to add the appropriate administrator to your Facebook profile before you have permission to add a page.

Add an advertising account

If you have applied for a corporate account through a reseller, you will need to go through the reseller’s back office in order to tie the ad account information into the business management platform.

Add users and assign permissions

Allow multi-task and multi-role assignments

If you have more than one Facebook advertising account, homepage, etc. to operate, you can assign different people to manage them accordingly. The Business Management Platform allows for the assignment of tasks and multiple roles.

Preventing data loss

Nowadays, it is not easy to create multiple accounts to manage accounts, because there are problems of data loss or inability to operate ads due to the blocking of individual accounts.

In order to prevent these problems, it is advisable to authorize as many Facebook personal accounts as possible when creating an account for the business management platform. This way, even if you only have one account left, you will still be able to operate.

Facebook Marketing | What else do you need to know?

02/03/2022/in All Articles, Tips /by Jolian

Many companies run Facebook with little knowledge of the platform requirements. Once you are familiar with the platform and have identified your first wave of users, what else do you need to do? What are the issues that need to be understood?

What to post?

Regardless of the platform, you are operating on, the first thing you need to do is to get the content right and not post ads right out of the gate.

Not only should the content of the article be helpful to the user, but it is also very important to have a picture within the article. So after writing the article all you have to think about is how should you configure the images? How do you get the images?

As long as your images meet the aesthetic requirements of the users, the retweet rate and comments will also have a corresponding increase. The next time you do a campaign you will be able to see a very visual effect.

Operating channels

When you are running Facebook, you can run it in conjunction with several other channels.

What are the benefits of operating in this way?

What you want to get when you do Facebook marketing are followers and views. When you expand the channels you operate to two or three platforms, the results will be very different.

Another good way to do this is to work with blogs that have a similar number of followers to your own.

Placing ads

Once your account is relatively stable and you have a regular size of followers and lots of quality content, it’s time to place Facebook ads.

Some people may feel that placing ads is a waste of money. But have you ever thought that placing ads when you have an event can build momentum for your popularity and make the account a little more popular?

How do I get more Facebook likes?

02/03/2022/in All Articles, Platform Cases /by Jolian

Many people are afraid that their comments will not be seen by others. How can you get comments to be seen by more people? Then you need to get more people to like it.

How can you get more likes?

The key thing is to get the ID information of the comment.

How to get the ID information of an image

This is relatively simple, just click on the image and then you will see a series of links.

How to get the ID of a video

Manipulating a video is not as easy as manipulating a picture, because the video cannot be tapped directly. Why can’t you click on it? Because you have to play the video directly if you click on it.

So how can I get the ID of a video? You can either click on the update time or download the corresponding video directly.

How to get the address of a comment

Click on the time of the comment to get the corresponding ID information.

As long as you can get the ID of the comment, you can use many account numbers to like it and thus get the heat.

Finally, there are a few issues that need to be addressed with using multiple accounts.

How do you handle proxies between multiple accounts?
How can you keep Facebook from detecting that the accounts belong to the same user?
Do you want to use a new account or an old one for likes?
If you are using a new account, do you have enough weight on your account?
If you’re using an old account, do you have enough accounts?

When you have solved these problems and your account is stable, you can operate with confidence when you add friends later.

Why Facebook ad accounts are always blocked?

02/03/2022/in Account Management, All Articles /by Jolian

Facebook is the leader of social media, so most cross-border e-commerce companies are now using Facebook for advertising. Then why are Facebook ad accounts blocked?

why are Facebook ad accounts blocked?

Although Facebook now occupies an unparalleled dominant position in both online and mobile fields and also occupies the social traffic entrance, as the competition in advertising becomes more and more fierce, the management of Facebook advertising becomes more and more strict. Blocking has also become an unavoidable thing.

When your account is deactivated, you need to think carefully about whether you have touched the bottom line of Facebook?

If you do, you will definitely be punished by the platform. Moreover, Facebook regularly cleans up the accounts accordingly because there are always some spammers in Facebook’s advertising system. So the big companies with regular operations are the ones Facebook likes the most.

Facebook’s active users are now viewed by at least 1.2 billion people every day, so this makes the platform more focused on the user experience.

If you post some worthless information on Facebook every day, or frequently post the same message, use the same picture, or use the same link, Facebook will definitely deactivate your account.

When the account deactivation problem occurs, many users think most often, why is my account blocked?

This is because Facebook is more concerned about how to keep the existing users than the number of new ones.

So the most important thing to understand at this point is how to keep growing. If you don’t even know what stage Facebook has reached, it means you may make the same mistake many times.

Facebook ad | How to prevent account from being blocked?

01/31/2022/in Account Management, All Articles /by Jolian

The most fearful thing about Facebook ad accounts is to be blocked, so how can you avoid it? What are the most disliked behaviors of Facebook?

Network problems

If your network is unstable or unclean it will affect the stability of your account. So how can you avoid the blocking crisis caused by network problems?

You can click on the login permission in the security settings and check it. When saving, you need to pay attention to a few points.

1）You need to turn on the login permission, which means adding a number to the account.

2）After turning on the login permission, you need to record the computer and browsing information so that you can identify it when you log in next time.

Payment issues

Facebook is very strict about payment accounts, so the place of issuance of the payment account should be consistent with the web address you logged in to, otherwise, it will cause Facebook’s suspicion. The platform will think that your payment account is stolen from someone else’s information.

Identity information

You have to pay special attention to the identity information you use when registering. Be sure to keep the information authentic. Because this will not only protect your account, but when something does go wrong you can effectively avoid the hassle of account verification.

Product content

When choosing a product, some users sell imitation brands, or counterfeit material in order to save time. But in fact, these texts and picture information will be detected by Facebook. So you need to be very careful when choosing products and content.

301

Previously, many users were using Facebook to 301 jumps to some imitation brand website but now can not operate in this way.

We have introduced so much content, in fact, the main thing is to find out what Facebook likes and what it does not like. This will save the time of operation.

How to get user’s email through Facebook homepage?

01/31/2022/in All Articles, Platform Cases /by Jolian

Many cross-border e-commerce companies are using Facebook for advertising, so how can we get the user’s email information by operating the homepage?

Some users who use Facebook for advertising will develop an app by themselves and then install it on Facebook to use. APP here means custom tabs, not using mobile for operation.

Developing your own APP will allow you to define your own tab content.

What are the benefits?

1）You can get mailbox information by developing activities.

2）Users who want to participate in this activity usually need to add attention first, so you can also get more fans.

3）The APP developed by yourself can also show your website information.

4）You can publish advertisements through APP.

How to do it?

You can use plug-ins, you just need to transfer the corresponding plug-ins to your page.

If you develop your own APP, the most important thing is to get permission to like it.

Here you need to pay special attention because newbies can easily make mistakes in this place. It is best to keep your account for a while and then operate it when you have some weight so that you can protect your account more safely.

How to find celebrities through Facebook page?

01/31/2022/in All Articles, Platform Cases /by Jolian

If you want to run a good Facebook page, the most important thing is to find the celebrities so that you can get the corresponding fan base through Facebook’s recommendation system function.

So how can you find the relevant celebrities’ pages through the Facebook page?

Facebook is a platform that focuses on friendships, so you need to use Facebook’s recommendation function well, and you can get the corresponding fan base according to the powerful recommendation function of the system.

The introduction to two functions

1）Facebook’s recommendation function

The recommendation function needs to be combined with your marketing channels at the time of registration.

You can fill in the country, workplace, study location, etc. as the target country you are ready to market. At a later stage, Facebook will recommend friends based on these past experiences and regions of yours.

2）The power of “like”

When you like a page, then Facebook will also recommend this page to your friends.

This function seems very ordinary, but it is very meaningful. And what is the significance of it?

Its meaning is that every voice can be heard, listened to, shared, and perceived, which will give users a sense of presence.

How can we be recommended by the page?

1） Like the page. This way Facebook will automatically recommend other relevant pages. Not only that, the pages that are recommended are the ones with the highest number of fans and engagement, so you can find the information you need about the celebrities in this way.

2）You can check which pages other people’s pages are following, so you can keep digging out the page information you need.

Why is this method useful?

It is possible that some people do not quite understand why you need to pay attention to this page. Because only if you pay attention to the relevance of the page, so you can get more information about the page attention.

Most importantly, why are many people using the recommendation function and not using the search function? Because the information that comes out of the search is not very comprehensive, because not everyone names their homepage with keywords.

How to grab the second floor from Facebook?

01/30/2022/in All Articles, Platform Cases /by Jolian

Anyone who uses Facebook for advertising and marketing knows that it is important to be able to grab the second in the comment section. So how can you grab the second in the comment section?

What is the use of the comment section second?

If you can grab the first comment on the popular page in time, you can get a wide range of exposure as long as your comment is prominent enough, which is the same as getting a free publicity opportunity.

How to grab the second in the comment section?

Some people will say: If there is a regional time difference problem, it is impossible to keep an eye on whether there is an update or not.

If so, this will require you to set up through Facebook. So how does it work?

1）First you need to follow the page you need, so you become his fans.

2）Click all start, so that you can receive timely notification of updates to this account.

Now that you have solved the problem of timely notification of post updates, then the following needs to be addressed is the comments.

For comments, some people have raised the question: even if fast, I can’t catch up with the speed of other fans’ comments, how to solve it?

If you can’t grab the second the first time, you can put the post up. That is, click like on the content of your published post to make it the best display.

How to increase the engagement of Facebook users?

01/30/2022/in All Articles, Platform Cases /by Jolian

If you want to increase the number of fans on your Facebook fan page, you probably need to advertise to get them, so what’s an easy way to get them engaged?

Nowadays it costs money to get fan reach on Facebook, but fan reach rate depends on fan behavior.

Is your post something that fans like? Is it helpful to fans in some way? Does it make fans happy to see it, etc. These are all dependent on the fans, not on Facebook’s algorithm.

But if a Facebook user clicks on an ad and doesn’t like it, it goes into Facebook’s algorithm.

So what are some ways to increase engagement without spending money?

What are the metrics of Facebook engagement?

Posts with user engagement get high engagement, and Facebook puts these high engagement posts on the news digest so that more users can see the post and thus get wide exposure.

If a post has low engagement, it won’t get high exposure, and it won’t be seen by more users.

What are the important indicators?

1）Like your post

2）Comment on your post

3）Click the link on your post

It’s important to note that if a user clicks on your image, and views a post is not part of the engagement.

How to get maximum exposure for your products?

Nowadays, most merchants are trapped in the misconception of uploading products directly and not gaining any followers at the end of the day. In fact, this kind of post that only uploads product information has very little reach rate.

So the first thing to do is to improve user engagement. The most important thing is to improve user experience, and finally, when publishing product content, we must pay attention to the action of calling for action.

How can the post get more participation indicators?

Be sure to collect more materials and languages in your daily life. Learn more and read more, and then apply it in combination with your own experience.

So when you need to hold an event or want to get more likes from users, you can look up the material you usually collect. In this way, even if it does not directly touch the user, the user will not be rejected.