When you choose Facebook, you need to understand the relevant strategies of Facebook marketing. What Facebook marketing techniques are most effective?

Types of Facebook ads

If you’ve chosen to use Facebook for marketing, it’s important to use Facebook ads, especially if you need to customize your audience. When using Facebook ads, it can affect your number of followers and related performance issues.

One of the things that come up is that Facebook ads need to be constantly tested and measured in order to deliver them because Facebook’s remarketing is so powerful.

How many types of Facebook ads are there now?

1) Facebook ads – page engagement

This will increase the number of times users click to like, share, and comment on a post.

2) Facebook ads-page preferences

A well-done page is a great way to increase your Facebook fan base.

3) Facebook ads – page clicks

Find out what your audience likes and dislikes and use Facebook to bring interested users to your site.

4) Facebook ads – site conversion

You can set up some special buttons on Facebook so that you can track some data information on Facebook, convenient for data analysis so that it is easier to measure the effectiveness of your advertising.

5) Facebook ads

When there is activity, it can better improve user engagement.

When you launch a Facebook AD, you need to have a clear goal. What does that goal include?

1. First of all, you need to clear your audience information, through the tracking of data can be more convenient for you to optimize advertising.
2. Secondly, in the selection of advertising materials, we must ensure that users can be attracted and involved.
3. Finally, in the setting of advertising content, ensure simple and easy to understand.

Once you have all the above information identified, you can get some users to become your fans.

How to develop a Facebook campaign plan?

You can also add some contest information to your campaign, which will attract a portion of users and increase user engagement, and at the same time increase your page quality score accordingly.

Facebook marketing can work differently for different people, so it’s important to find the right marketing method for you.

With the rising status of Facebook in the social media industry, most cross-border e-commerce companies also choose Facebook for marketing purposes. What are the marketing skills of Facebook?

Take advantage of existing platforms

Believe electricity friends don’t choose only on a social media platform for drainage, so on the website must set the existing channels of social information in the most prominent position, for entering the home page of the customer to understand that you have relevant account information in other channels, so that customers can through the link to the other platform to interact with you.

At this moment some sellers may produce a skeptical attitude, does it work? The answer is yes. Don’t think in our own way, users are more sophisticated and serious than we are when shopping, and they will choose to examine your product quality through multiple platforms.

Set up your social signature

If you use email to communicate with your users most of the time, include your social media profile in your email to increase your visibility.

In the setting of relevant information, you can not only set your signature but also set your relevant activity links, so that you can send corresponding emails to achieve the effect of activity promotion when you have a big event.

Facebook promotions

There are a lot of users who may encounter such a situation, has a Facebook marketing account, drainage platform is ready, then how to increase the fans?

At this time, it is necessary to carry out offline publicity, so as to bring part of the fans, but it needs to be noted that the fan information added in this way may not be very lasting, when it is not found that they need information, there will be a corresponding loss.

So there’s another way to think about it.

You can customize your cards with short links to Facebook to increase exposure. When the card is ready, it can be placed in a package.

If you need to promote Facebook, You can also create your own alternatives in a way that suits you, which makes them more customizable.

 

Facebook has a lot of marketing options and will continue to update. I hope it will help you to unlock the best ideas for Facebook marketing.

When launching Facebook ads, if the seller is not sure what kind of advertising method to choose, we will separate out the WC advertising and analyze it to see if it can help you.

What is WC advertising?

WC advertising is transforming advertising, then WC advertising contains what targets?

1. Viewing: The behavior of the audience to view the relevant information on the product page.
2. Additional purchase of products: the additional purchase occurs after the audience sees the product page.
3. Shopping behavior: the real shopping behavior generated by the audience.

The advantages of WC advertising

As long as your Facebook advertising operation is relatively stable, it is recommended to use the form of WC advertising. So, what are the advantages of WC advertising?

1. Improve conversion rate

Using WC ads is a way of telling Facebook that conversion is the ultimate goal of advertising so that Facebook will try to find the right audience.

2. Get more accurate data

WC advertisements can track user behaviors through Facebook and push advertisements to users who have actually purchased them, so as to improve conversion and provide more accurate advertising data for the follow-up.

WC advertising has a unique machine learning feature, but sellers need to make at least 50 conversions within a week to enable machine learning. This allows sellers to accumulate past data to help them find more data.

Disadvantages of WC advertising

1. The cost is relatively high

The cost of WC advertising is relatively high because the high cost can bring high conversion.

Don’t stop testing WC ads for this reason. Facebook has a machine learning phase, and if you can achieve about 50 optimization goals in the specified time, it will automatically optimize when the Facebook machine learning phase is over so that more accurate data can be collected.

In the later stage, with the continuous operation of advertising, the data information will also be stable, so that the cost of the later stage will gradually reduce, and the income will continue to improve.

2. It’s hard to optimize “buying” goals

In order to complete the transformation of the target population, it is necessary to ensure that the audience can view the product page to achieve better results. In order to optimize the final “purchase” purpose, it is more difficult. At this time, it is necessary to accumulate more data information with a high enough budget.

3. WC advertising needs to be supported in many ways

In order to make WC advertising present the best effect, it is necessary to ensure that there are high-quality products, exquisite login pages, excellent advertising creativity, and accurate advertising positioning can be operated.

Finally, sellers should be reminded that Facebook ads need to be tested many times, and only through objective data can we determine the best advertising solution.

When an advertisement content is shown too many times for a fixed audience, it is easy to make users feel tired, so how to keep users fresh?

Is the content of the picture easy to understand?

Try to choose some images that can attract users, try to use various forms of the display is OK after the image is made, do not input text on the image, to separate the text and the image, so that the effect of the display may be better.

How do you edit the text to ensure the amount of information advertised?

You can test out a few rallying words that are suitable for use in your ads to increase the effectiveness of your ads.

How do you test appeal terms?

Can continue to change and optimize according to the corresponding material of the advertisement, see which kind of form the audience prefers; You can also test with different audiences.

However, there is a problem with changing the target audience, because I have not seen the advertisement of the merchant before, so the advertisement fatigue will be reduced, and the number of clicks can be kept stable during the test period.

How to increase the value of advertising?

Separate testing can be done for different AD offers so that you can test which offers work best. Later, the value of advertising offers can be increased to increase the appeal of advertising.

How to change the advertising space?

Advertising space can have different display positions. An advertisement can be distributed on the desktop, mobile terminal, audience network, and other locations.

If you want to display multiple AD Spaces, you need to set up an AD group and assign the AD group to different AD Spaces.

How to connect with customers?

If you want to use Facebook ads to sell, you need to develop a potential audience that can take advantage of Facebook ads once you’ve established a connection with them.

When establishing contact with customers, do not rush to sell the brand at first, you can first give different products to increase customers’ subscription, which can increase potential users, establish brand awareness, and promote product sales later on.

When we choose Facebook advertising, it is inevitable that there will be user aesthetic fatigue. At this time, we need to know what are the indicators of Facebook’s advertising effect?

There are three important metrics in Facebook’s AD Manager that you can use to monitor the effectiveness of your ads. Here are some of them:

Frequency of viewing ads

Frequency mainly refers to the number of ads that your selected audience can see. If the data is more than 3 through the background query, then it is necessary to consider whether the selected advertising material needs to be changed.

If you’re new to this, you can view the frequency of your ads from the AD Manager → click on the AD series → select the Ads view in the Reports section.

If you see a drop in click-through rates and an increase in frequency, it means that a certain group of people is watching your AD repeatedly, but they’re not doing anything later.

This also means that you put the advertisement in the display, there have been some people to click, but later will not click again to view; There are also some people who did not click at the beginning, and they will certainly not click to view later, which proves that the advertising content has reached market saturation.

Operation behavior

What is involved in it?

Within 24 hours of viewing an AD, or 28 days after clicking on an AD, you can get a deal, click on a link, install an app, etc.

If you want to get a higher conversion rate, then actions can play a major role. You can use transformation tracing tools to track users.

Click-through rate

Click-through rate= the number of clicks on an AD ÷ the number of times an AD is displayed

Click-through rate is also an important indicator to know if your AD content is getting tired. At this time, we can make a comprehensive analysis of the two indicators of click rate and frequency, and find the right click-through rate and frequency through constant groping, which can be used to determine when the advertising material should be replaced.

No matter what type of AD content you’re running, fatigue eventually sets in. If Facebook ads are getting tired, how can they be adjusted and addressed appropriately? How to restore the effect of advertising?

Simply put, advertising fatigue is that the audience sees too many ads. First, you can set some conditions in the Facebook AD manager to reduce the number of times your audience sees your ads.

Finally, you can rotate multiple types of ads to optimize their effectiveness and eliminate AD fatigue.

When users see the same advertising information for a long time, it is easy to get tired. Through continuous innovation and rotation, the problem of advertising fatigue is not only overcome but also may achieve better results.